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Batteries Plus Strengthens Experiential Strategy with GoGather

Batteries Plus, a recognized leader in battery and power solutions, has announced an exciting expansion of its partnership with GoGather. This collaboration aims to elevate the brand's experiential events significantly, focusing on driving franchisee engagement and creating memorable experiences until 2027. This strategic move builds on the successes achieved during the PlusCon franchise convention, where GoGather has played a pivotal role since their joining in 2024.

The Evolution of a Strong Partnership

Since its inception, the partnership between Batteries Plus and GoGather has transformed how franchise events are executed. In its initial year, GoGather redefined the PlusCon experience by introducing a hybrid format packed with community-driven and immersive activities that resonated with attendees. Joe Malmuth, the Chief Development Officer at Batteries Plus, expressed his enthusiasm about this collaboration, noting that GoGather has consistently demonstrated an exceptional ability to merge the brand's vision with high-quality experiences for its franchise network.

As the brand continues investing in its culture and people, the partnership remains integral in fostering deeper connections and inspiring performance among franchisees.

Highlights of Future Events

Building on the success of past engagements, Batteries Plus has planned the upcoming Sales Achievement Award Trip, scheduled for April 21-25, 2026, at the luxurious Waldorf Astoria Orlando. This event is tailored as an incentive to reward the top-performing franchisees and will feature a thoughtfully curated experience. Highlights of the trip include:

• - A luxurious guest experience tailored for top-tier performers, ensuring comfort and exclusivity.
• - Curated programming that skillfully balances celebration with professional development, featuring panels and informed speaker sessions.
• - An esteemed awards dinner honoring exceptional achievements across the franchise network.
• - Unique opportunities for networking and celebration, including a golf outing and a special activity at EPCOT with corporate leadership.

Shannon Fouts, a project manager at GoGather, emphasized that this event is more than just an incentive trip; it aims to craft moments that resonate with the attendees, motivating them towards even greater achievements in the future.

Expanding the Experience with Gamification

Batteries Plus is also committed to exploring gamification elements as part of its experiential strategies, incorporating friendly competition into events and incentive programs. This innovative approach is part of a broader vision to cultivate a strong and interconnected franchise community.

By creating “FOMO-worthy” experiences through gamification, Batteries Plus aims to encourage ongoing engagement among franchisees with the brand and its initiatives. With the partnership with GoGather formally extended into 2027, the planning for upcoming events, including the future evolution of PlusCon, is already underway. The teams are actively searching for new locations and developing concepts to ensure that these experiences continuously evolve and deliver significant impact.

The Path Forward

For those interested in becoming part of the Batteries Plus franchise system, more information can be found at batteriesplusfranchise.com. The ongoing commitment from Batteries Plus and GoGather suggests an exciting future, filled with innovative approaches to franchise engagement and empowering success within the network.

About Batteries Plus

Founded in Hartland, Wisconsin, Batteries Plus operates more than 800 locations across the country. The company prides itself on offering a wide range of battery and power solutions, technical expertise, and services for both commercial and residential customers. As it continues to focus on minimizing downtime and maximizing efficiency, Batteries Plus drives its commitment to quality service and customer satisfaction.

About GoGather

GoGather is a dynamic event management company specializing in high-end corporate events that include conferences, incentive trips, and unique experiences. The company's approach focuses on crafting engaging and unforgettable moments, ensuring events stand out in today’s competitive market. Interested parties can learn more by visiting GoGather.com.