#United States #Holiday Season #Christmas Trees #Howell #Real Christmas Tree Board

2026 Real Christmas Tree Market Predictions

The holiday season often brings joy and excitement, and for many families, selecting a real Christmas tree plays an integral role in their traditions. Based on the insights from the latest survey conducted by the Real Christmas Tree Board, the outlook for the 2026 season is particularly optimistic. This comprehensive survey included responses from 47 wholesale growers across the United States, accounting for about half to two-thirds of the real Christmas tree market.

Stable Wholesale Prices

One of the most heartening findings from the survey is the prediction of stable wholesale prices. Approximately 91% of growers indicated their intention to maintain their current prices, with some even planning to lower them for the upcoming season. This marks an increase from the previous year, where only 84% of growers expressed a similar sentiment. The survey reveals that while input costs have risen considerably, many growers are prepared to absorb these increases, preferring not to pass them onto the retailers. According to Marsha Gray, the executive director of the Real Christmas Tree Board, this commitment underscores their dedication to providing high-quality trees for families, whether they're seasoned buyers or newcomers.

Strong Supply to Meet Demand

The survey results also projected a robust supply of Christmas trees for the 2026 holiday season, with 85% of growers categorizing their supplies as strong or very strong. This forecast is excellent news for families, as it promises a wide selection of trees to choose from—from traditional to unique shapes and sizes. Retailers across the U.S., including home improvement stores, choose-and-cut farms, and seasonal lots, will offer a plethora of options to meet diverse consumer needs. Consistent with last year's insights, 91% of surveyed participants reported no significant barriers in locating a nearby Christmas tree outlet, ensuring a seamless shopping experience.

Steady Demand Anticipated

Moreover, the demand for real Christmas trees is expected to remain steady. An impressive 79% of wholesale growers anticipate selling the same number of trees or more than the previous year. The joy of choosing a real Christmas tree is often intertwined with cherished family traditions. Many people associate the experience with creating lasting memories, making it an essential element of the holiday season. Gray emphasizes that the aroma of fresh trees and the happiness derived from finding the perfect tree contribute significantly to the holiday spirit.

Survey Methodology

The survey, conducted in August 2026, reflects a collaborative effort between the Real Christmas Tree Board and FleishmanHillard, gathering data from a representative sample of tree growers. Additionally, TRUE Global Intelligence conducted a consumer survey of 1,500 adults, focusing on their experiences with real Christmas trees during the previous holiday season. These methodologies ensured a precise and comprehensive understanding of both the supply side and consumer sentiment surrounding real Christmas trees.

The Real Christmas Tree Board, established as a national program dedicated to the promotion of farm-grown Christmas trees, continues to serve as a reliable source of insights into this cherished holiday tradition. With their commitment to quality and sustainability, real Christmas tree growers are poised to make the 2026 holiday season a festive, memorable occasion for families nationwide. As consumers prepare for the festivity, they can expect abundant choices, fair pricing, and a seamless experience as they carry on the time-honored tradition of selecting their perfect Christmas tree.