#China #Hong Kong #global strategy #ANTA Sports #PUMA SE

ANTA Sports Becomes the Majority Shareholder of PUMA

In a significant development in the global sportswear market, ANTA Sports Products Limited has successfully acquired a 29.06% stake in PUMA SE from ArtémisSAS, the investment company of the Pinault family. The deal, valued at €1.505 billion, marks a pivotal moment for both companies and is seen as a crucial step in ANTA’s strategy to enhance its global presence.

Strengthened Global Strategy

By acquiring such a substantial portion of PUMA, ANTA Sports is poised to leverage its extensive experience in brand management, retail operations, and global resource integration. This acquisition reflects ANTA's commitment to a multi-brand strategy, which aims to maximize the potential of each brand within its portfolio. Ding Shizhong, Chairman of ANTA Sports, expressed enthusiasm about becoming the largest shareholder of PUMA, emphasizing the opportunities present in the sporting goods market as more individuals embrace active lifestyles.

"Our success is built on a multi-brand strategy that optimizes each brand’s potential by utilizing the collective resources and capabilities of our group. PUMA possesses a rich heritage and strong brand value, and we are committed to supporting its strategic transformation while respecting its identity and culture," Shizhong stated during the announcement.

Commitment to PUMA’s Legacy

Despite the acquisition, ANTA Sports has emphasized its respect for PUMA’s legacy, brand identity, and corporate culture. The company has no immediate plans to launch a public offer for PUMA but intends to ensure adequate representation on PUMA’s Supervisory Board. This approach highlights ANTA's respect for PUMA's independence while aiming to foster a mutually beneficial relationship.

Arthur Hoeld, CEO of PUMA, welcomed the acquisition, viewing it as a strong vote of confidence in PUMA’s operations and future strategy. Hoeld highlighted the global recognition of PUMA as a leading sports brand with a rich history, credibility in sports, and a commitment to innovation.

Future Prospects

As the global sports market continues to evolve, the partnership between ANTA Sports and PUMA is expected to pave the way for new growth opportunities. Both companies are exploring areas where their respective strengths can generate sustainable value for PUMA and its shareholders, aiming to position PUMA among the top three global sports brands.

The strategic alliance is anticipated to further enhance PUMA’s reach in various markets, including the lucrative Chinese market, by combining ANTA’s resources and expertise in brand management with PUMA’s strong identity and market presence. This collaboration is expected to unlock the potential for PUMA to expand its global footprint while maintaining its unique brand culture.

As both companies embark on this new chapter, the focus will remain on driving growth, innovation, and creating lasting value for consumers worldwide. The acquisition not only marks a milestone for ANTA Sports but also signals a transformative phase for PUMA, reinforcing the collective commitment to advancing the sportswear sector as a whole.

For further inquiries, contact the ANTA Sports Investor Relations department via email at [email protected].