#Japan #Tokyo #Pilates K #loIve #KARTIE Shisei Karte

Introduction

In a remarkable step towards improving customer engagement and experience, Pilates K, a women-only Pilates studio chain, has partnered with Sapeet, a Tokyo-based venture, to introduce the AI posture analysis system known as 'KARTIE Shisei Karte.' This innovative technology is set to revolutionize the way clients approach their Pilates journey, especially as Pilates K prepares to exceed 100 locations by July 2025.

Background of Implementation

LOIVE, the company behind Pilates K, has been on a steady growth trajectory, yet they identified a significant challenge: many potential customers hesitated to enroll due to fears and uncertainties associated with starting machine Pilates for the first time. As part of their strategy to mitigate this issue, they turned to Sapeet's 'Shisei Karte' system, which has already shown promising results at LOIVE's other studio, Nobii Stretch, catering to middle-aged and senior clientele since 2023.

By utilizing the Shisei Karte, Nobii Stretch has effectively increased customer motivation by allowing clients to quantify their physical condition, thus reducing the churn rate. Inspired by this success, Pilates K decided to implement the same system to attract new customers and alleviate their anxieties.

Utilizing Shisei Karte and Its Effects

Pilates' core philosophy is to help individuals regain their innate balance and posture. With the introduction of the Shisei Karte in studio, Pilates K aims to create a welcoming environment where clients can easily learn about their bodies. During the opening events of new studios, attendees experienced the system firsthand.

Feedback from customers experiencing the Shisei Karte has been overwhelmingly positive. Many remarked on how easy it was to identify areas in need of improvement in their posture. Studio staff also praised the system’s ability to visualize future posture and walking dynamics, making it easier to provide tailored advice to each client. The Shisei Karte has become an essential communication tool, fostering discussions around personal fitness aspirations and serving as a gateway for those interested in Pilates.

Future Endeavors

Moving forward, Sapeet is committed to enhancing both customer experiences and service offerings by leveraging its expertise in AI technology. They aim to streamline interactions between clients and the studio, supporting LOIVE's expansion efforts in the wellness industry.

About Shisei Karte

The 'KARTIE Shisei Karte' is a cutting-edge system that analyzes posture through a few photos taken via a tablet. It visualizes results in the form of scores and graphs, making it applicable in various settings including health management and counseling. Additionally, by capturing walking videos, it quantifies objective metrics such as speed, stride length, and balance, allowing for comprehensive evaluations of walking scores and fall risks.

For more information about the AI posture analysis: KARTIE Shisei Karte
For walking analysis details: KARTIE Motion

About Pilates K and LOIVE

LOIVE, embodying the slogan 'Love Your Life', operates over 180 fitness studios nationwide with an emphasis on female wellness. They offer varied services tailored to empower women physically and mentally, making each gym more than just a place to work out.

Company Name: LOIVE Inc.
Location: 4F Ito 110 Building, 4-5-1 Kitaku, Sapporo, Hokkaido, Japan
CEO: Ayaka Maekawa
Stock Code: 352A
Website: LOIVE

Sapeet, the firm behind Shisei Karte, focuses on enhancing business value through advanced AI analytics and communication tools, supporting companies in leveraging technology for competitive advantage.

Company Name: Sapeet Inc.
Location: 8F Ichigo Mita Building, 5-13-18 Shiba, Minato, Tokyo, Japan
CEO: Eiji Tsukiyama
Stock Code: 269A
Website: Sapeet

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