Asuka's Nursery Scout Service Reaches 20,000 Registered Facilities in Just Four Years

Asuka's Nursery Scout Service Reaches 20,000 Registered Facilities

In just four years since its inception, Asuka Group’s innovative recruitment platform, Nursery Scout, has successfully registered over 20,000 childcare facilities across Japan. This significant milestone indicates that approximately half of the nation's daycare centers, kindergartens, and certified children’s facilities are utilizing this service, showcasing its penetration as a fresh recruitment method in the childcare sector.

Addressing the Childcare Staffing Crisis

As Japan faces a declining birth rate, the demand for childcare services remains high due to the increasing number of dual-income households. This situation has turned the shortage of childcare workers into a pressing national issue. Furthermore, challenges such as mismatches during recruitment and high turnover rates result in increased burdens on existing staff and a decline in the quality of childcare services.

The Nursery Scout platform was created to tackle these concerns by allowing facilities to directly approach potential childcare professionals. According to a survey conducted by the Tokyo Metropolitan Health and Welfare Bureau, the most commonly reported reason for childcare workers leaving their jobs is related to workplace relationships, followed closely by issues concerning workload, salary, and working hours. Addressing these concerns during the hiring process—facilitating a mutual understanding of philosophies and realities—can significantly mitigate early resignations.

Transforming Recruitment Approaches

The Nursery Scout platform allows facilities to communicate their childcare philosophies, work environments, and values directly to potential hires. This unique approach empowers nurseries to share their appeals beyond traditional job advertisements, focusing on matching candidates not only based on conditions but also values and work-life perspectives. By enhancing the mutual understanding before joining, the likelihood of post-employment mismatches can be effectively reduced.

A dedicated coordinator—well-versed in the childcare industry—supports facilities from the initial setup to effective operation, ensuring that even those new to scout-based hiring can utilize the system effectively.

Reasons Behind the Rapid Growth

The rise to 20,000 registered facilities can be attributed to several factors:

- A design specifically tailored for the childcare sector.
- Localized support through 21 offices across Japan.
- A commitment to assisting with employee retention post-hire.
- Pricing significantly lower—below one-third—than conventional recruitment services.

Such field-oriented approaches have garnered commendation and selection from numerous childcare facilities nationwide. Additionally, there has been a marked increase in requests from local governments, indicating a rising acknowledgment of the ease of use and reliable staffing solutions provided by the service.

Asuka Group aims to continue evolving its services to combat childcare worker shortages and enhance quality care. The company extends its mission beyond recruitment support, fully committing to fostering environments where professionals remain and are chosen by their facilities.

About Asuka Group

Asuka Group specializes in providing labor sourcing services exclusively for the childcare sector, with offerings in recruitment, placement, and direct recruiting across 21 sites throughout Japan. The company caters to various roles, including childcare workers, kindergarten teachers, nurses, child instructors, and dietary professionals. Facilitated by dedicated coordinators, Asuka Group ensures a seamless support experience from recruitment to employee retention, thereby fostering safe and nurturing environments for children.

Service Overview

- Service Name: Nursery Scout
- Description: A scout-based recruitment support service specialized in the childcare industry.
- Target Audience: Daycare centers, kindergartens, certified children's facilities, and therapeutic facilities.
- URL: https://www.hoikushiscout.com/

Additional Resources

- Healthcare Recruitment Site: Healthcare Job Guide
- Therapeutic Recruitment Site: Therapy Job Guide
- Direct Recruitment Site: Nursery Scout
- Job Search Site for Students: Enpitta
- Useful Information Site for Childcare Workers: Childcare Club

Company Overview

Asuka Co., Ltd.

- President: Hideaki Kato
- Location: 265 Yamashima Town, Takasaki City, Gunma Prefecture, 8F Inoue Building, 370-0849, Japan
- Established: December 1994
- Business Type: General labor dispatch and professional employment agency
- Capital: 39 million yen

Asuka Create Co., Ltd.

- President: Hideaki Kato
- Location: 1-7-5 Sakuragi-cho, Omiya City, Saitama Prefecture, 21F Sonic City Building, 330-8669, Japan
- Established: September 2004
- Business Type: General labor dispatch and professional employment agency
- Capital: 30 million yen
- URL: Asuka Group