Daiwa Zaitaku's Taxi Video Campaign in Tokyo Elevates Asset Value Collaborations

Daiwa Zaitaku Inc.'s Taxi Video Advertisement Campaign in Tokyo

Daiwa Zaitaku, a company dedicated to asset value collaboration projects based in Shibuya, Tokyo, has recently launched an innovative advertising campaign featuring videos broadcast inside taxis in Tokyo. The campaign commenced on January 26, 2026, and is set to run until February 22, 2026, targeting the 23 wards of Tokyo along with the Musashino and Mitaka areas.

The unique aspect of this campaign is its collaboration with the information program "HEADLIGHT," where the company’s CEO, Masaki Fujiwara, elaborates on the significance of land utilization practices. With the talented MC, Kasumi Mori, at the helm, the video invites viewers into a valuable discourse on the company’s ideals and vision for the future.

In the video, Fujiwara emphasizes a long-term perspective when it comes to property utilization, stating that his priority is to ensure satisfaction for the upcoming generations. He stresses that simply constructing buildings is not the end goal; instead, the focus should be on proposals that consider the next 30, 50, and even 100 years ahead. This approach reflects Daiwa Zaitaku's core principle of "asset value creation" and showcases their commitment to enhancing customer asset values responsibly and meaningfully.

Daiwa Zaitaku's ambition extends beyond individual successes; they aim to continuously enrich the lives of their customers, partners, and employees through their business initiatives. Their vision also encompasses contributing to the broader development of not just Japan, but the global community at large.

The taxi video ads can be viewed in vehicles that are part of popular taxi-hailing apps like "S.RIDE" and "DiDi," though it's worth noting that some vehicles may not feature the ads. A link to the video is available for those interested in viewing it online: Watch Here.

Daiwa Zaitaku is determined to maintain their commitment to uplifting lives and ensuring sustainable growth. As they continue their asset value co-creation projects, they promise to operate with sincerity and dedication, fostering prosperity in both Japan and around the globe.