Revisiting Open-Ended Responses in Online Research: New Opportunities in the AI Era

On October 23, 2025, at 1:00 PM, Asmarq Inc., based in Shibuya, Tokyo, is hosting a seminar focused on the theme of open-ended responses in online research. This event will thoroughly address the challenges faced in this area and explore the new possibilities introduced by generative AI, with insights provided by researchers.

Why Open-Ended Responses Matter

Open-ended questions are valuable in capturing the genuine voices of respondents, offering rich data that can lead to profound insights. However, due to concerns over costs, complex analysis, and the burden placed on respondents, the use of open-ended questions has often been avoided in traditional research frameworks. This seminar aims to delve into these ongoing challenges while showcasing how generative AI can revolutionize the way we approach open-ended responses.

What to Expect

This seminar is part of Asmarq's short seminar series designed for those looking to gain compact, specialist knowledge. Participants will learn about:
1. The Ideal vs. Reality of Open-Ended Responses
- Understand the gap between the theoretical benefits of using open-ended questions versus the practical challenges faced by researchers.
2. The Aversion to Open-Ended Responses
- Discover why so many researchers shy away from utilizing open-ended questions and the obstacles tied to their implementation.
3. Generative AI's New Possibilities
- Examine how generative AI can assist in processing and analyzing open-ended responses, making it easier to unearth valuable insights from qualitative data.
4. **Transforming Data into a