Banorte Wins Best Latin American Bank Award for Technology and Innovation

Banorte Celebrated for Excellence in Innovation and Technology

In an encouraging milestone for the financial landscape of Latin America, Banorte has been awarded the title of the best bank for innovation and technology by the esteemed publication, The Banker. This recognition comes as part of the Technology Awards 2025, showcasing the remarkable advancements made by the bank in the realm of digital banking and financial inclusion. Led by Chairman Carlos Hank-González, Banorte continues to pave the way for innovation within the banking sector.

Aiming for Excellence in Digital Banking

Banorte has been recognized for several key innovations that set it apart in a competitive market. Notable among these is the enhancement of the Banorte Móvil application, designed to facilitate a seamless, efficient banking experience for users. Through this application, the bank has digitalized various processes, including the initiation of automobile loans and enhancing remittance collection capabilities. These improvements benefit both customers of Banorte and those who are not currently using the bank's services.

Artificial Intelligence Transforming Customer Service

A significant leap in customer service efficiency has been achieved through the implementation of artificial intelligence in Banorte’s Contact Center. The introduction of the Elina platform has streamlined service by consolidating 25 different systems into a single operational framework. This transformation has drastically cut down customer service response times, reducing them from an average of ten minutes to merely fifty seconds. Such advancements reflect Banorte’s commitment to enhancing customer interactions and satisfaction.

Promoting Financial Inclusion

One of the standout initiatives that highlight Banorte's dedication to inclusivity is the implementation of features that benefit visually impaired customers. The Banorte Móvil application has integrated voice-over functionality, empowering these customers to carry out financial transactions independently. This approach not only fosters inclusivity but also positions Banorte as a forward-thinking entity in the banking landscape.

Additionally, Banorte has become a pioneer in biometric verification processes in Mexico. Unlike other financial institutions, Banorte offers the option to register any of the ten fingerprints for biometric verification, thanks to a direct interface with the data centers of the National Electoral Institute. This flexibility not only enhances security but also improves the user experience for clients.

Vision for the Future

Upon receiving the prestigious award, Carlos Hank-González expressed pride in Banorte’s recognition as a market leader. He indicated that the award underscores the bank’s innovative and customer-centric approach. It reflects Banorte's ongoing efforts to innovate and enhance customer experiences, which position the bank at the forefront of the financial services industry in Latin America.

The awards presented by The Banker evaluated over 200 entities across various sectors, solidifying the significance of this honor. As an influential publication in the financial services sector, The Banker has consistently recognized and celebrated excellence within the banking industry, making this award particularly prestigious.

About Banorte

Grupo Financiero Banorte (GFNorte) is a prominent financial services provider in Mexico, catering to both individuals and corporations. The organization offers an array of services, including banking, brokerage, fund management, insurance, and leasing. With a strong emphasis on technological advancement and comprehensive service options, Banorte aims to foster positive outcomes for its clients while actively engaging in the derivatives market. The company also operates Afore XXI Banorte, the largest pension fund administrator in Mexico regarding asset management.

Banorte stands tall with a workforce of approximately 34,019 employees, and operates a substantial network of 1,200 branches, complemented by 11,461 ATMs and 225,286 point-of-sale terminals throughout the country.

Core to its corporate operations is a commitment to innovation, inclusivity, and customer satisfaction, setting a standard for banking excellence in the region.