#Japan #Kyoto #Shaved Ice #Tsuruyayoshinobu

Enjoy the Essence of Summer with Tsuruyayoshinobu's Shaved Ice Campaign

As the sizzling summer approaches, what better way to cool down than enjoying traditional Japanese shaved ice? Tsuruyayoshinobu, a celebrated confectionery company with 222 years of history based in Kyoto's Nishijin district, is excited to announce the "Shaved Ice Delight Campaign." This limited-time event runs from July 1 (Tuesday) to September 30 (Tuesday), 2025, at their main store and the TOKYO MISE branch.

How the Campaign Works

During the campaign, customers can indulge in any of the selected shaved ice treats three times at the designated stores to receive a unique, non-purchaseable acrylic coaster, featuring an exclusive design that encapsulates the essence of Tsuruyayoshinobu's delightful ice experiences. Branch visits can be thrilling, and this special campaign makes each visit even more worthwhile!

Exclusive Shaved Ice Offerings

Here’s what you can enjoy throughout the summer at Tsuruyayoshinobu:

1. Uji Dainagon (Main Store only, July 1 - September 30): This classic shaved ice features fluffy, finely shaved ice topped with rich Uji matcha syrup made from locally sourced tea leaves. Accompanying this delicacy are chewy mochi balls and flavorful red bean paste, providing a satisfying cultural treat.

2. Koori, Kamisoryo (Ice, Fruit Refreshing) (July 8 – Mid-August): Inspired by Tsuruyayoshinobu's popular summer sweet, this fruity treat incorporates 100% straight juice from unprocessed Kiyomi oranges, drizzled generously with special orange syrup. Enhanced with orange slices and textured dobashikan, this dessert promises a burst of summertime flavors.

3. Shiroan Apple (Main Store only, Mid-August - September 30): This exclusive offering combines sweet white bean paste with diced apples and homemade apple syrup, featuring a delightful texture from the added dobashikan soaked in apple juice. It’s a refreshing twist bringing together the essence of summer and orchard freshness.

Each cup of shaved ice served this summer will not only send you reeling into blissful coolness but also comes accompanied by a beautifully crafted coaster made of clear acrylic. With adorable illustrations that capture the charm of summer and Tsuruyayoshinobu’s offerings, these coasters are versatile for holding drinks or simply being displayed as a unique collectible.

Campaign Guidelines

To join the fun:
1. Visit either the main store or the TOKYO MISE branch and order any of the campaign menu items.
2. For each order, a stamp will be added to your dedicated stamp card.
3. Collect three stamps to receive your exclusive coaster!

Limited-time Gift

Each coaster measures 9cm x 9cm with a thickness of 3mm, and is designed to withstand heat temperatures ranging from 70°C to 90°C. Since the coasters are limited in quantity, make sure not to miss out!

店舗情報

• - Kyoto Main Store: Tsuruyayoshinobu Main Store

Address: 602-8434 Kyoto, Kamigyo Ward, Imadegawa-dori Horikawa Nishi-iru
Phone: 075-441-0105

• - Tokyo Store (TOKYO MISE): Tsuruyayoshinobu TOKYO MISE

Address: 103-0022 Tokyo, Chuo Ward, Nihonbashi Muromachi 1-5-5 COREDO Muromachi 3 1F
Phone: 03-3243-0551

Mark your calendar for this delightful summer campaign and treat yourself to a memorable experience combining traditional Japanese sweets, seasonal flavors, and exclusive giveaways. Whether you are a local resident or a visitor to Kyoto or Tokyo, make sure to enjoy Tsuruyayoshinobu’s exquisite offerings and create beautiful summertime memories!

A Legacy of Quality

Founded in 1803 by the first owner Tsuruya Ihei, Tsuruyayoshinobu is a prestigious name in Kyoto's confectionery scene. Driven by the mission of creating quality products, they're committed to upholding traditional techniques while introducing innovative concepts that resonate with contemporary tastes. With various collaborations and campaigns, Tsuruyayoshinobu continuously expands the appreciation for traditional Japanese confections.

For more details, visit their official website: Tsuruyayoshinobu or follow their social media accounts for updates and offerings!