#Japan #Osaka #Health #Fasting #Befas

Launch of Befas: The Innovative Fasting Program

On July 1, 2025, Osaka-based Endeavour Inc., a subsidiary of I-ne Co., will release an innovative fasting program called Befas. This program will include two distinct options: a comprehensive 7-day fasting program and a shorter 3-day weekend fasting program, poised for pre-order on major e-commerce platforms.

Understanding Fasting

Fasting, a practice of abstaining from solid food for a set period, aims to give the digestive system a rest and promote overall health. This method has increasingly gained attention for its benefits, which include enhancing gut health and immune function, improving skin condition by eliminating waste, and aiding in weight management by controlling appetite.

However, misunderstanding the principles of fasting can lead to detrimental effects. Some people undertake extreme fasting regimens, only to suffer from dizziness or fatigue, greatly impairing their daily lives. Sudden shifts back to normal eating after fasting can also inadvertently cause the body to retain fat.

The Unique Features of Befas

1. Expert-Designed Methodology
The Befas program is crafted with the guidance of Dr. Yoshimasa Goto, a medical expert, and Kiyoka Wada, a renowned diet specialist. They aim to challenge the common notion of fasting as an arduous task. By incorporating a balanced and gentle approach to food intake rather than total abstinence, Befas emphasizes sustainable results.

The program includes a three-step process: Preparation Phase, Fasting Phase, and Recovery Phase. It is designed to be easily integrated into busy lifestyles while promoting a sense of well-being.

- Preparation Phase: This phase gradually reduces food intake, making it easier for participants to adapt to fasting. A switch to healthy, digestible foods minimizes blood sugar fluctuations and intense hunger sensations.
- Fasting Phase: During this approximately 24-hour phase, solid foods are eliminated, triggering the body's fat-burning mechanisms without compromising energy levels through the provision of fluids and enzyme-rich smoothies.
- Recovery Phase: Instead of jumping back into heavy meals, participants ease their digestive systems with light foods such as congee and soups to maintain a balanced state post-fasting.

2. Gourmet Support Foods
Collaborating with culinary expert Chisako Horie, the program prioritizes the 'deliciousness' of its accompanying foods. Each smoothie and soup is thoughtfully designed to ensure both nutritional balance and a satisfying taste, reducing the stress of hunger. The package includes recipes that enable participants to enjoy variations while following the program effortlessly.

Overview of Befas Programs

• - Comprehensive Fasting Program (7 Days)

This standard program gently guides participants through the three stages while focusing on 'how to eat' rather than 'not eating.'

• - Weekend Fasting Program (3 Days)

Designed for quick resets, this plan allows participants to refresh eating habits from Friday evening through Sunday, integrating smoothies and soups.

Clinical Trial Highlights

Initial clinical trials showed promising results for the Comprehensive Fasting Program, including a success rate of 92.5% for completion, with an average weight loss of 3.3 kg over a month.

Profiles of the Experts

Dr. Yoshimasa Goto (Medical Supervisor)
With extensive experience and leadership at his own clinic, Dr. Goto advocates balanced dietary practices, warning against extreme methods that can lead to nutritional deficiencies or rebound weight gain.

Kiyoka Wada (Diet Specialist)
Wada’s philosophy emphasizes making dieting enjoyable rather than burdensome, through structured habits that transform fasting into a sustainable practice.

Chisako Horie (Culinary Expert)
Horie brings her expertise in nutrition and delightful recipes to make the fasting experience not just bearable, but enjoyable, thereby appealing to those eager to shed weight without compromising on flavor.

Product Availability

Befas will commence pre-orders on major online retail platforms on July 1, 2025, with nationwide launch in official online stores on July 14, 2025. The full program is priced at 4,980 yen (tax inclusive) for the comprehensive option and 2,780 yen for the weekend plan.

Befas stands as a breakthrough in integrating fasting into modern health lifestyles, turning restrictive eating into an avenue for understanding wellness and nurturing one's body holistically.