Exploring Autumn Trends at Tokyu Department Store's Cosmetic Fair in Shibuya

Autumn Cosmetic Fair: A Must-Visit Event in Shibuya

From September 3 to 16, 2026, Tokyu Department Store presents the highly anticipated Autumn Cosmetic Fair across multiple locations including Shibuya Scramble Square and Hikarie. This event showcases a stunning variety of over 100 beauty brands, allowing attendees to explore the latest seasonal trends in makeup and skincare. With a focus on new autumn releases, this fair is the ideal spot for beauty enthusiasts looking to refresh their cosmetics.

What to Expect

The fair will cover approximately 4,000 square meters across three locations in Shibuya. Visitors can indulge in a comprehensive beauty shopping experience ranging from chic lip options to premium skincare solutions tailored for the autumn season. Highlights include:

- Cutting-edge semi-gloss and sheer texture lip products focused on deep, sophisticated tones.
- High-performance cleansing items designed to tackle seasonal skin challenges without stripping moisture.
- Special pop-up events featuring exclusive early releases from popular brands.

Featured Trends and New Arrivals

One of the main attractions will be the trendiest lip colors of the season. Expect a luxurious selection that embodies sophistication:

- SUQQU's Blur Liquid Lip: This collection boasts six stunning colors, including a rich red hue priced at 5,830 yen, perfect for a refined look. It's available at various locations including +Q Beauty in Shibuya Scramble Square.
- Cosme Decorte Tone and Flat Perfecting Palette: This newly revamped concealer palette, priced at 6,600 yen, offers excellent coverage by forming a thin film over the skin, catering to your makeup needs as the seasons change.
- New launches from SHISEIDO and SUQQU will also be featured, including serums and foundations designed to evoke a luminous, youthful glow throughout autumn.

Skincare Recommendations: Top 5 Cleansers for Fall

With environmental factors such as UV rays and air conditioning taking a toll on skin, the fair will also spotlight the perfect skincare products. In collaboration with renowned influencer Marunouchi OL no Yuuutsu, visitors can explore a handpicked selection of five cleansers that cater to various skin concerns—a perfect solution for transitioning into fall skincare routines:
1. AXIZIA's Lisblan Mild Cleansing Water - 2,750 yen, offers gentle yet effective makeup removal.
2. Estée Lauder's Advanced Night Cleansing Balm - 8,800 yen, ensures a nourishing cleansing experience.
3. Cosme Decorte AQ Pore Serum Oil - 11,000 yen, ideal for combating clogged pores.
4. est's Clarifying Gel Wash - 5,280 yen, tailored for adult skin concerns.
5. Jill Stuart's Clear Cream Wash - 3,080 yen, contains white clay to refresh the skin.

Upcoming Store Openings and Events

Mark your calendars for exciting new launches:

- ReFa will open a store at Shibuya Hikarie on August 27, introducing a new haircare product line.
- Snidel Beauty will debut its store on September 3, featuring specialized items and a unique limited edition palette for early buyers.
- Exciting pop-up events from brands like EloJou and LOA will take place, enabling visitors to sample trending beauty products.

Conclusion

The Autumn Cosmetic Fair at Tokyu Department Store promises an exciting array of products and trends that cater to all beauty lovers. Whether you're looking to revamp your makeup collection or discover the ideal skincare routine for the new season, this event is an unmissable experience. Join us in Shibuya and discover your new favorites for autumn. Don't forget to check the SHIBUYA BEAUTY JAM site for updates and detailed information on events.

For the latest trends, reviews, and expert recommendations, follow Marunouchi OL on Instagram and X. Get ready to embrace the beauty of autumn!

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