#China #Shanghai #Shanghai Summer #Shanghai Disney

Shanghai's 2025 International Consumption Season

In a bold move to attract international visitors, Shanghai has officially kicked off its 2025 'Shanghai Summer' International Consumption Season. This exciting initiative boasts over 300 events aimed at enhancing the city's appeal to travelers from around the world. Following a remarkable 38.5% increase in inbound arrivals in the first half of 2025, with 4.25 million international visitors, the city's tourism is on a surge.

Major Highlights of the Season

The summer festivities are packed with various benchmark activities that offer something for everyone. Events include prestigious gatherings such as the Rolex Shanghai Masters (an ATP1000 event) scheduled for September 29, and the highly anticipated World Rowing Championships occurring on September 21. Adding to the thrill, the FISE WORLD SERIES - SHANGHAI, recognized as the largest extreme sports festival on the planet, will feature over 800 athletes from nearly 50 countries.

The tourism aspect of the 'Shanghai Summer' highlights several special festivities. These include the Shanghai Tourism Festival Vacation Summer, LEGO® World Play Day, and thrilling summer celebrations at the Shanghai Disney Resort. Notably, the resort will introduce China's first 'Pixar Wonder' immersive exhibition, promising to enchant visitors of all ages.

Cultural Events and Activities

In addition to tourism-focused attractions, cultural events are set to enrich the experience. The Shanghai MISA Music Festival aims to delight audiences with performances from nearly 300 musicians across 29 distinct acts. The city will also host the Shanghai International Light Festival and the Shanghai Summer International Anime Month to celebrate diverse artistic vibrations. Additionally, the upcoming SS2026 Shanghai Fashion Week is expected to draw over 80,000 industry professionals from around the globe.

A further 300 customized city events will encompass a wide array of experiences, from engaging art exhibitions to sports-friendly activities, designed to provide memorable moments for families and individuals alike. Some noteworthy events include POP MART's 'POP SUMMER' IP-themed showcases, Van Cleef & Arpels' 'Poetry of Time' exhibition, and the LI-NING Streetball League, celebrated for its vibrant community spirit. The West Bund Grand Theater will also present 'Wind Waves' for those interested in theatrical performances.

Exciting Products and Services Introduction

Shanghai is not only focused on events but has also introduced new products and services that align with the ongoing summer campaign. The city has unveiled 14 themed products alongside two exciting summer-themed services, enhancing the visitor experience.

China Eastern Airlines is facilitating travel with one million discounted tickets and free transit tours, aiming to make the trip convenient and enjoyable. The Jiushi Group's upgraded Shanghai Pass promises seamless access to multiple-day transport and attractions without the hurdle of real-name registration, adding to the efficiency of travel.

In terms of hospitality, Marriott International is rolling out exclusive summer promotions at over 60 hotels scattered throughout Shanghai, augmenting the visitor experience with luxury accommodations. The integration of modern payment solutions also plays a vital role in enhancing convenience. China UnionPay has launched themed cards and expanded payment options across Shanghai's commercial hubs. In collaboration, Visa aims to establish demonstration zones for seamless payment across popular tourist routes while offering convenient methods like 'Tap to Pay', 'Tap to Ride', and innovative solutions for merchants.

Alongside these initiatives, the Shanghai Pudong Development Bank (SPD Bank) provides foreign currency services at airports to simplify transactions for international guests. The Easy Go One-stop Service Platform and Tax Refund Services are introduced to streamline and enhance the visitor experience further.

Conclusion

Through the vibrant ‘Shanghai Summer’ campaign, the city warmly invites travelers worldwide to explore the unique excitement and culture of Shanghai during the summer of 2025. With a plethora of events, cultural showcases, and user-friendly services, Shanghai is poised to stand as a premier destination for those seeking an exhilarating urban experience.