#Japan #Tokyo #NewDays #Sanremo #Retro Fair

NewDays Retro Fair 2026

The JR East Japan Cross Station Retail Company will host a nostalgic event called the "Retro Fair" at its NewDays and NewDays KIOSK stores from July 28th to August 17th, 2026. This year, the fair is all about bringing back the beloved flavors and trends from the Heisei era, which spans from 1989 to 2019. The event promises an array of exclusive products inspired by the era's culinary delights.

Nostalgic Offerings

The Retro Fair will introduce unique items such as rice balls inspired by creamy "Carbonara" and sandwiches that incorporate the playful theme of "Yume Kawaii," which can be translated as "dreamily cute." These offerings aim to evoke a sense of nostalgia while adding a delightful twist to familiar favorites.

Exclusive Promotions

Shoppers can also look forward to two special campaigns during the fair:
1. Limited Edition Stickers – Customers who spend more than 700 yen (including tax) on select Kirin Beverage products will receive an exclusive, limited-edition sticker illustrated by popular artist Sanremo. This offer is available on a first-come, first-served basis, so be sure to visit early!
2. Lucky Draw for Retro Goods – Customers purchasing more than 700 yen on items related to the Retro Fair can participate in a lottery using the receipt for a chance to win a set of original Retro Fair merchandise. Five lucky winners will take home exclusive items!

Featured Products

Some exciting products that will be available during the fair include:

• - Tiramisu Chocolate Delight: Launching on July 28, this treat combines chocolate and mascarpone cheese, drawing inspiration from the upscale flavors of the 90s (175 yen).
• - Tiramisu Cream Puff: Creamy and indulgent, this item features a delightful filling made from Hokkaido mascarpone and is topped with a crispy pastry (260 yen).
• - Cute Yume Kawaii Chocolate Sandwich: A sweet treat garnished with colorful chocolates, perfect for anyone who loves all things cute (350 yen).
• - Choberyg! Mentaiko Cheese Mayo Rice Ball: This Western-style rice ball overflowing with flavors is a fun twist on the iconic Mentaiko ingredient, inspired by 90s slang (198 yen).

And that’s just the beginning! From savory pancakes to delightful baked goods, the Retro Fair will transport you back to an era of innovation and mouth-watering flavors.

Where to Find the Fun

The Retro Fair will be held exclusively at all NewDays and NewDays KIOSK locations. A special website dedicated to the event will be launched on July 23, 2026. Don’t miss out on this chance to enjoy culinary treats and seasonal merchandise inspired by fond memories!

This event encapsulates NewDays' commitment to enhancing daily life with available, convenient, and enjoyable products. Join us as we celebrate the best of the Heisei period at the Retro Fair!

Mark your calendars for this unforgettable gastronomic experience, and be sure to visit early for a chance at limited-edition merchandise and delightful flavors from days gone by!