Maison de Clederobe Unveils First Popup Store Featuring Limited Edition Leather Bags
Maison de Clederobe, a brand under Element Rule Co., Ltd., a member of the And-St HD Group, is excited to announce its inaugural pop-up store taking place from August 31 to September 9, 2026, at NewoMan Shinjuku's 1F NEWoMan Square. This event offers the public a unique opportunity to engage with the brand's ethos through firsthand interaction with its products and immersive experiences that highlight Maison de Clederobe's commitment to quality and craftsmanship.
Launched in May 2026, Maison de Clederobe presents a vision of 'accessible luxury,' providing a fresh alternative amidst the rising prices in the luxury market. The brand utilizes premium leather for all its products, maintaining a price range of 30,000 to 120,000 yen for bags and 10,000 to 50,000 yen for small leather goods. By blending refined silhouettes and superior materials, these items bring a subtle elegance and uplifting presence to everyday life. The production is carefully curated, with techniques and craftsmanship drawn from Italy, Japan, Vietnam, and Cambodia, tapping into regions with rich histories in leather and sewing.
To commemorate the pop-up opening, two iconic pieces, the 'Clé' and 'L'essentiel' series, will be offered in a pop-up exclusive color, Brown. Additionally, customers purchasing items during the event will receive a limited garment case-shaped shopper, available on a first-come, first-served basis.
Dates: August 31 to September 9, 2026
Location: NewoMan Shinjuku 1F NEWoMan Square
Among the eye-catching offerings is the 'Clé Voyage' bag, designed to be both lightweight and elegant, symbolizing the brand's essence. Made from high-quality cowhide leather, this bag showcases seamless craftsmanship, accentuating the luxurious appeal of its material.
The 'L'essentiel Port Fragment' showcases minimalism, crafted from fine French tanned cowhide, which highlights the bag's beauty by eliminating excess materials. Its refined silhouette ensures that it's timelessly stylish, unaffected by fleeting trends.
Note: Payments through cash on delivery and web payments are not accepted, and items are available in limited quantities.
During the pop-up period, customers will receive a limited garment case-shaped shopper for purchases, limited to one per person and while supplies last.
Among the signature pieces is the 'Maison M Tote,' characterized by its luxurious and double-faced leather that embodies sophistication. This versatile tote stands out with its sleek silhouette, complementing any daily or business attire.
Another remarkable piece is the 'Garde Robe Port Bandoulière,' which features an architectural form, crafted from high-quality smooth leather, ensuring both beauty and practicality in design.
The name Maison de Clederobe is a fusion of the French words for 'key' (clé) and 'wardrobe' (garderobe), symbolizing the brand's essence as a key to a refined wardrobe. This modern chic bag brand aims to enhance individuality through elegant design.
For more details, visit the official web store and ST, the official brand site Maison de Clederobe, and their Instagram page.
Element Rule Co., Ltd. focuses on offering refined fashion for sophisticated adults, carving a niche in urban and high fashion markets. For further information, please visit Element Rule's site and their Instagram account.
And-St HD Group encompasses various brands such as Adastria, Element Rule, BUZZWIT, and Zetton, along with multifaceted businesses in media and BtoB sectors, all contributing to the mission of becoming a dynamic platform for fashion excitement. Learn more about the group here and on their Instagram.
Launched in May 2026, Maison de Clederobe presents a vision of 'accessible luxury,' providing a fresh alternative amidst the rising prices in the luxury market. The brand utilizes premium leather for all its products, maintaining a price range of 30,000 to 120,000 yen for bags and 10,000 to 50,000 yen for small leather goods. By blending refined silhouettes and superior materials, these items bring a subtle elegance and uplifting presence to everyday life. The production is carefully curated, with techniques and craftsmanship drawn from Italy, Japan, Vietnam, and Cambodia, tapping into regions with rich histories in leather and sewing.
To commemorate the pop-up opening, two iconic pieces, the 'Clé' and 'L'essentiel' series, will be offered in a pop-up exclusive color, Brown. Additionally, customers purchasing items during the event will receive a limited garment case-shaped shopper, available on a first-come, first-served basis.
Pop-up Store Details
Dates: August 31 to September 9, 2026
Location: NewoMan Shinjuku 1F NEWoMan Square
Featured Pop-up Exclusive Items
Among the eye-catching offerings is the 'Clé Voyage' bag, designed to be both lightweight and elegant, symbolizing the brand's essence. Made from high-quality cowhide leather, this bag showcases seamless craftsmanship, accentuating the luxurious appeal of its material.
- - Product Name: Clé Voyage
- - Price: Medium 99,000 yen (tax included), Grande 121,000 yen (tax included)
- - Color Options: Brown (pop-up exclusive), Black, Camel
- - Sizes: Medium / Grande
The 'L'essentiel Port Fragment' showcases minimalism, crafted from fine French tanned cowhide, which highlights the bag's beauty by eliminating excess materials. Its refined silhouette ensures that it's timelessly stylish, unaffected by fleeting trends.
- - Product Name: L'essentiel Port Fragment
- - Price: 28,600 yen (tax included)
- - Color Options: Brown (pop-up exclusive), Black, Camel
Note: Payments through cash on delivery and web payments are not accepted, and items are available in limited quantities.
Special Novelties
During the pop-up period, customers will receive a limited garment case-shaped shopper for purchases, limited to one per person and while supplies last.
Product Highlights
Among the signature pieces is the 'Maison M Tote,' characterized by its luxurious and double-faced leather that embodies sophistication. This versatile tote stands out with its sleek silhouette, complementing any daily or business attire.
- - Product Name: Maison M Tote
- - Price: Medium 64,900 yen (tax included), Grande 74,800 yen (tax included)
- - Color Options: Black, Brown
- - Sizes: Medium / Grande
Another remarkable piece is the 'Garde Robe Port Bandoulière,' which features an architectural form, crafted from high-quality smooth leather, ensuring both beauty and practicality in design.
- - Product Name: Garde Robe Port Bandoulière
- - Price: 51,700 yen (tax included)
- - Color Options: Black, Beige, Brown
- - Size: Petit
About Maison de Clederobe
The name Maison de Clederobe is a fusion of the French words for 'key' (clé) and 'wardrobe' (garderobe), symbolizing the brand's essence as a key to a refined wardrobe. This modern chic bag brand aims to enhance individuality through elegant design.
For more details, visit the official web store and ST, the official brand site Maison de Clederobe, and their Instagram page.
About Element Rule
Element Rule Co., Ltd. focuses on offering refined fashion for sophisticated adults, carving a niche in urban and high fashion markets. For further information, please visit Element Rule's site and their Instagram account.
About And-St HD Group
And-St HD Group encompasses various brands such as Adastria, Element Rule, BUZZWIT, and Zetton, along with multifaceted businesses in media and BtoB sectors, all contributing to the mission of becoming a dynamic platform for fashion excitement. Learn more about the group here and on their Instagram.
Topics Consumer Products & Retail）
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