#Japan #Digital Signage #OOH Advertising #Makuhari #LIVE BOARD

Live Board Heads to Digital Signage Japan 2026

Live Board, a leading operator in the data-driven digital out-of-home (DOOH) advertising sector, is set to make a prominent appearance at the Digital Signage Japan (DSJ) 2026 event. Scheduled to take place from June 10 to June 12, 2026, at Makuhari Messe, this event centers on the transformative technology influencing digital signage in various business settings.

Seminar Details

LIVE BOARD's presentation, titled "New Sales Strategies for OOH: Attracting Digital Budgets - The Standardization of OOH Measurement Accelerates Programmatic DOOH Adoption," will be held on June 11, 2026, from 16:05 to 16:45. This seminar aims to dissect the ongoing transformation in Japan's OOH (Out-Of-Home) advertising landscape, facilitated by the implementation of standard measurement guidelines initiated by the Japan OOH Measurement Association (JOAA).

The presentation will underline that the current changes should not be seen merely as the introduction of common metrics but rather as an unparalleled opportunity for OOH to evolve into operational products similar to digital advertising. LIVE BOARD, the first in Japan to establish impression-based trading for OOH advertising, will share insights and real-life feedback they gather daily from buyers who interact in the field. The focus will be on how OOH can redefine its sales strategies to attract digital budgets, maximizing revenue through strategic inventory valuation.

Webinar Speakers

This session will feature key speakers from LIVE BOARD:

• - Shiori Yamamoto, Leader of the Client Service Department
• - Takanori Niizato, Client Service Department
• - Shiori Kagami, Public Relations Strategist of the Strategy Department

Booth Exhibition

In addition to their seminar, LIVE BOARD will have an exhibition booth in collaboration with NTT Docomo, showcasing AI technology designed to enhance the efficiency of DOOH ad review processes. Attendees are encouraged to visit Booth 8T29, where LIVE BOARD employees will be available for detailed discussions about this innovative technology.

About Digital Signage Japan 2026

DSJ 2026 is recognized for highlighting the pivotal role of digital signage as urban media and is poised to dazzle attendees with the latest advancements in technology and practical applications of digital signage. This event addresses industry challenges, fosters the creation of new markets, and presents use-case scenarios in various business contexts.

Event Details:

• - Dates: June 10-12, 2026
• - Location: Makuhari Messe (International Exhibition Hall 3-8 / International Conference Hall)

Concurrent Events:

• - Interop Tokyo 2026
• - AI Native Expo 2026
• - Image Recognition AI Expo 2026

About Live Board

LIVE BOARD is at the forefront of digital OOH advertising, pioneering the implementation of impression-based distribution in the OOH space. Even in situations where foot traffic is volatile—such as during the COVID-19 pandemic—LIVE BOARD designs advertising delivery and payment systems that mirror actual viewing experiences. This is achieved by integrating Japan's extensive digital OOH networks, ranging from outdoor to indoor and encompassing various travel environments, with data from one of the largest carriers in the country. This approach allows for demographic targeting that was previously challenging in traditional OOH advertising formats, delivering precise ad placements based on audience behavior.

In summary, the presentation and collaboration at the Digital Signage Japan 2026 conference represent a significant opportunity for LIVE BOARD to showcase its innovations and champion the evolution of OOH advertising in the digital age.