#Japan #Tokyo #Rino Sashihara #TOPARDS TORIC #Baby Espresso

New Color Release: Baby Espresso TORIC

PIA Corporation, based in Shinagawa, Tokyo, proudly announces the launch of a new color in their top-selling toric colored contact lens series, TOPARDS TORIC. Set to debut on January 22, 2026, this exciting addition is called Baby Espresso TORIC. Rino Sashihara, a beloved figure in the Japanese entertainment industry, has produced this brand, which has earned the title of the most popular toric colored contact lens in Japan.

Introducing Baby Espresso TORIC

The Baby Espresso TORIC lenses feature a diameter of 14.2 mm and a color diameter of 13.6 mm, designed to offer a natural, pure look with a charming dark brown hue. This shade aims to provide users with the ultimate blend of comfort and aesthetic, enhancing the depth of their eyes without sacrificing that natural appearance.

In addition to visual beauty, these lenses incorporate advanced moisturizing technology. They are infused with MPC Polymer, a component that boasts approximately twice the hydration power of hyaluronic acid. This innovation is aimed at reducing dry eye discomfort for long hours of wear, aligning with the growing consumer demand for comfort in contact lenses.

Existing Colors in the TOPARDS TORIC Series

The TOPARDS TORIC series also includes various other colors:

• - Date Topaz TORIC: Ideal for romantic outings, with a soft design that looks natural while adding a touch of allure. DIA: 14.2 mm, Color Diameter: 13.4 mm.
• - Strawberry Quartz TORIC: A sweet addition featuring a mix of brown and subtle pink for a more playful appearance. DIA: 14.2 mm, Color Diameter: 13.5 mm.
• - Opal TORIC: Offers a delicate beige mix that enhances the size and gentle appearance of the eyes. DIA: 14.2 mm, Color Diameter: 13.5 mm.

Exciting Launch Campaign

To celebrate the launch of Baby Espresso TORIC, TOPARDS will host a follow-and-repost campaign on their official Twitter account. Participants have the chance to win either Baby Espresso TORIC or Baby Espresso 1day lenses by following the account and reposting designated campaign posts. The campaign runs from January 15 to January 21, 2026, with 30 lucky winners set to be announced.

Product Details

• - Product Name: TOPARDS TORIC (トパーズ トーリック)
• - Price: 1,760 yen (tax included for a pack of 10)
• - Available Colors: Four variants
• - Lens Specifications: BC 8.6 mm, DIA 14.2 mm, UV protection, water content 55%, and intended for daily wear. The lenses offer a variety of prescriptions ranging from plano to -8.00D with astigmatic options available.

Availability

TOPARDS TORIC lenses are available at specialized contact lens shops, various web retails, and select miscellaneous shops.

About TOPARDS

TOPARDS represents a commitment to providing sparkling and hydrated eyes. Developed under the guidance of Rino Sashihara, the brand focuses heavily on creating products that reflect brightness and fluidity in eye appearance. The intersection of Sashihara's star power and the concepts of friendship and hope encapsulated in the brand aims to elevate its users’ self-esteem and beauty effortlessly.

Meet Rino Sashihara

Rino Sashihara, born on November 21, 1992, in Oita Prefecture, has made a significant mark in the Japanese entertainment sector. After graduating from HKT48 in 2019, she continued to succeed as an MC on popular programs such as “Sakagami & Sashihara's Prosperous Store” and “Talk Queens.” Additionally, she actively produces various idol groups and colored contact lenses, contributing to the dynamics of Japanese pop culture.

Company Overview

• - Company Name: PIA Corporation
• - Headquarters: 10F Art Village Ohsaki Central Tower, 1-2-2 Osaki, Shinagawa, Tokyo 141-0032
• - CEO: Hirofumi Mihara
• - Business Focus: Medical device manufacturing and sales, importing and selling contact lenses, and medical management consulting.
• - Website: PIA Corporation

This exciting new release highlights the continued innovation in the colored contact lens market, ensuring that users not only look fantastic but also feel great while wearing them.