#Japan #Tokyo #Asset Management #Gomez #Investment Companies

Gomez Investment Management Company Website Ranking 2025

Broadband Security Inc., headquartered in Shinjuku, Tokyo, led by President Takashi Takizawa, has unveiled the "Gomez Investment Management Company Website Ranking 2025" on the Gomez website (https://www.gomez.co.jp/). This ranking seeks to objectively evaluate the websites of investment management companies from the user's perspective.

The evaluation focuses on essential site performances, user-friendly structures, accessibility considerations, and the clarity of individual investment trust product information, reports, and performance data. Given that many investment management companies handle multiple products, the usability of investment trust search and filtering functions is also a critical assessment criterion. This year, the ranking has expanded its traditional evaluation axes by enhancing usability evaluations focused on mobile experiences. Additionally, a new evaluation category concerning technical SEO (which optimizes site structure and conveys information accurately to search engines) has been established, significantly increasing the evaluation items.

As initiatives to realize Japan’s vision of becoming a country that encourages asset management gain momentum under the Financial Services Agency, the societal attention on management systems, product governance, and asset ownership reforms in asset management firms continues to rise. Notably, asset management companies that support the growth of promising enterprises through selection and engagement are becoming increasingly essential to foster the “virtuous cycle of growth and distribution.”

In line with this social mission, asset management companies are expected to enhance their operational capabilities, adopt customer-centric business practices, and ramp up accountability, stewardship, and sustainability efforts. Based on these trends, the ranking focuses not only on the overall usability of sites and the richness of product information, but also underscores reliability and accountability perspectives, such as product governance systems, transparency of operational processes, expertise of asset managers and teams, and responses to sustainability and fiduciary duties.

The ranking comprises 207 evaluation items across six perspectives, designed from users' viewpoints, assessed by our analysts.

Top 10 Companies in the Gomez Investment Management Company Website Ranking 2025

1. Asset Management One
- The website's clear organization and navigation have received high praise, allowing users from novices to experts to smoothly access desired information. The hierarchical arrangement of key menus ensures both high information volume and visibility. Furthermore, effective use of corporate colors, consideration of text size, and contrast enhance accessibility. Each product page explicitly provides information on trust fees and purchase fees.

2. Nomura Asset Management
- This site stands out in balancing clarity of structure with information volume. Users can easily find what they need with well-placed links for individual fund information. It also maintains a user-friendly design for mobile displays, ensuring consistent readability.

3. Mitsubishi UFJ Asset Management
- Known for its simple and practical layout, their site includes a simulation tool that assists users in making investment decisions based on risk tolerance and goal amounts, along with chat support for immediate assistance.

Overview of the Research

The study evaluates the websites of 40 investment management companies against societal expectations, showing steady progress in information disclosure. Notably, the number of companies clearly stating their investment philosophy on their sites increased significantly along with improved transparency and engagement activity disclosures.

Challenges Ahead

Despite advancements, there remains room for improvement regarding the clear presentation of costs, risks, and performance data directly tied to product selection. Miscommunication of essential financial details can hinder user engagement and awareness, pointing to an ongoing dependency on external sales channels.

Conclusion

The role of investment management companies’ websites is evolving beyond mere information dissemination to become critical platforms for fostering investor confidence and decision-making. The year 2025 marks a phase where industry awareness is gradually translating into improved communication strategies, fostering a stronger bond of trust between investors and asset managers.