Breyers Innovates Sundae Experience with New Scoop-Ready Sundae Swirls
Breyers Innovates Sundae Experience with New Scoop-Ready Sundae Swirls
Sundaes have long defined special moments, but they often come with their own challenges—like running out of hot fudge or scrambling for toppings. Breyers aims to change the way we enjoy these classic desserts with their innovative new product, Sundae Swirls. Dynamically packaged for convenience, this new offering will make enjoying your favorite sundae simpler and more satisfying than ever.
A Fresh Approach to an Old Favorite
Rolling out nationwide this January, Breyers Sundae Swirls is designed to hit the sweet spot, combining a creamy base with rich, dessert-inspired mix-ins and thick, luscious sauce swirls. The new products are available in four mouthwatering flavors: Hot Fudge Brownie Sundae, Salted Caramel Truffle, Strawberry Pound Cake, and Chocolate Lava Cake. Each delight promises a unique blend of flavors inspired by beloved desserts.
1. Hot Fudge Brownie Sundae: This flavor is everything its namesake offers, packed with creamy vanilla, decadent chocolate sauce, and chewy brownie chunks. Each scoop delivers a homemade brownie experience right in your bowl.
2. Salted Caramel Truffle: A winning combination of sweet and salty, this option rolls fluffy vanilla ice cream together with rich salted caramel and chocolate truffle pieces. It balances rich caramel notes, delicate sea salt, and decadent chocolate perfectly.
3. Strawberry Pound Cake: A refreshing fusion that combines traditional strawberry pound cake flavors with creamy vanilla, jammy strawberry sauce, and buttery cake bites. It encapsulates the delightful experience of enjoying a classic dessert.
4. Chocolate Lava Cake: Paying homage to the beloved lava cake, this indulgent flavor creates a velvety chocolate experience with molten swirls and bits of fudgy cake that capture the richness of chocolate lava.
Quality Ingredients Backed by Tradition
Breyers' commitment to quality does not waver. The Sundae Swirls lineup adheres to the Breyers Ingredient Pledge, ensuring that the traditional family favorite remains true to its roots. This means each tub contains 100% Grade A milk and cream, as well as naturally sourced colors and flavors. The use of sustainably sourced fruit and vanilla assures consumers they are indulging in a treat that prioritizes both quality and environmental responsibility.
Lisa Vortsman, U.S. Chief Marketing and Innovation Officer at The Magnum Ice Cream Company, shared, “Sundaes have long been part of family traditions, and Breyers has been part of those moments for generations. Our history provides a unique opportunity to enhance the sundae experience, making it more enjoyable and convenient for families today. With Sundae Swirls, we’ve consolidated the sundae experience into a shareable tub.”
Ready to Share
The new Sundae Swirls are designed for sharing, available in a generous 48-ounce format, allowing families to indulge together without the mess. With an MSRP of $5.49, the new tubs are set to be a new staple in freezers nationwide.
Breyers has set a new standard for frozen desserts, proving that enjoying a sundae can be hassle-free while still leaving a lasting impression. Look for these delightful tubs at major retailers starting this month and make your sundae experience even sweeter!
About Breyers
As the maker of the number one large-sized premium packaged ice cream in the U.S., Breyers has been a family favorite since 1866. With over 40 flavors available, including classics like Natural Vanilla and Mint Chocolate Chip, Breyers prides itself on high-quality ingredients and commitment to sustainability. For more information on their offerings and their sustainable practices, visit Breyers.com.
Topics Consumer Products & Retail）
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