Allstate Becomes Founding Partner of LA28 Olympic Games, Supporting Team USA

Allstate Partners with LA28 Olympic Games

Allstate has officially announced its role as a Founding Partner for the upcoming LA28 Olympic and Paralympic Games, further establishing its presence as the official home and auto insurance partner for Team USA. This milestone marks a significant expansion of Allstate's longstanding commitment to supporting athletes at various levels, particularly those from collegiate backgrounds as they transition to elite competition on an international stage.

Long-Standing Sports Support

For more than two decades, Allstate has actively engaged in the realm of sports, particularly collegiate athletics. Their initiatives have included partnerships with universities and conferences, offering scholarships, and programs aimed at recognizing the leadership and community contributions made by student-athletes. Elizabeth Brady, Allstate's Executive Vice President and Chief Marketing, Customer, and Communications Officer, emphasized the importance of nurturing talent from grassroots levels. "We believe in the power of sport to build leaders, strengthen communities, and help people reach their potential," she stated.

With the launch of the Allstate Good Hands® Field Goal Nets program in 2005, the company has generated significant funds for scholarships tied to successful plays in football—every field goal and extra point scored has contributed to its goal of supporting young athletes. The Allstate Good Works Team® initiative also shines a light on student-athletes across all seasons, showcasing those who extend their influence beyond the field and into their communities. This commitment has now been elevated to encompass the grand platform of the Olympic and Paralympic stage, allowing Allstate to continue its legacy of fostering excellence.

Empowering Team USA Athletes

Team USA athletes work tirelessly, dedicating years of training and commitment with the dream of representing their country on the world stage. Sarah Hirshland, CEO of the U.S. Olympic and Paralympic Committee, highlighted that Allstate's partnership will provide athletes with essential resources to enhance their training and competitive experience. This strategic collaboration aims not only to bolster Team USA's performance but also to inspire the next wave of Olympians and Paralympians.

Allstate's involvement doesn't stop at supporting athletes. Reynold Hoover, CEO of LA28, underscored the importance of partnerships like Allstate's in shaping the upcoming Games. He noted that such collaboration accelerates the path to delivering an exceptional event that embodies pride for Los Angeles and the wider U.S. community.

Comprehensive Coverage and Storytelling Collaboration

The partnership with NBCUniversal is another critical aspect of Allstate's involvement. This collaboration will enhance the multiplatform coverage of the Olympic and Paralympic Games, bringing audiences closer to Team USA and sharing the inspirational stories of the athletes' paths to greatness. Mark Marshall, Chairman of Global Advertising and Partnerships at NBCUniversal, echoed the alignment in values between Allstate and the Olympic movement, reaffirming a shared commitment to harnessing sports as a platform for opportunity and growth.

A Legacy of Community Support

Beyond its engagement in high-profile sporting events, Allstate has long been a protector of American livelihoods, aiding families in safeguarding their homes and vehicles. Their efforts extend further, with significant contributions made to non-profit organizations to support disaster preparedness, recovery, and youth empowerment. In 2025 alone, the Allstate Foundation, along with its employees and agents, donated nearly $70 million to over 6,500 organizations across more than 2,200 communities.

Looking Ahead to the LA28 Games

The LA28 Olympic and Paralympic Games will bring together 15,000 of the world’s best athletes in a celebration of culture and athleticism, with Los Angeles becoming the first city to host the Olympic Games three times. With a commitment to gender equality, environmental sustainability, and community engagement, LA28 is poised to set new benchmarks in the Olympic movement. As Allstate partners in this journey, their investment reflects a shared vision of uplifting communities and cherishing the spirit of sportsmanship.

Through their foundational partnership with LA28 and their longstanding support of Team USA, Allstate not only positions itself as a leader in the insurance industry but also as a pivotal force in the landscape of American sports, championing the hopes and dreams of countless athletes on their journey to the Olympic stage.