Exciting New Specialty Store 'Assemble Estnation' Opens at Atre Ebisu

Assemble Estnation Opens in Atre Ebisu

On June 28, 2025, Atre Ebisu, managed by Atre Co., Ltd., located in Shibuya, Tokyo, will welcome the opening of a new specialty store, 'Assemble Estnation,' located on the third floor of the main building. This new venture is designed with the concept of "The Essence of Luxury," targeting discerning adults looking for a curated shopping experience.

A New Concept Store from Estnation

The name 'Assemble' signifies not only gathering and constructing but also the idea of convergence. The Assemble Estnation store represents a fresh take on a concept store, breaking down barriers of nationality, gender, and age. It serves as a dynamic place of collaboration that evolves with the times, enhancing the rich and vibrant community of Ebisu.

Customers can expect a thoughtfully designed and comfortable environment tailored for those with a keen sense of style and taste—a true haven for the sophisticated shopper.

Opening Celebration Specials

To celebrate the grand opening, the following special promotions will be available:

1. Exclusive Gifts: Starting June 28, customers spending 55,000 yen (tax included) will receive a special novelty gift. Additionally, from June 28 to July 13, mini fans themed around the store's concept will be distributed in-store and at Breeze Plaza on the third floor of the main building. Please note that gifts and fans will be available only while supplies last.

2. Limited Edition Items: For the grand opening, exclusive items available only at Atre Ebisu will be sold, including:
- Jersey Combination V-Neck Knit Pullover - 30,800 yen (tax included)
- Semi-Flare Knit Pants - 30,800 yen (tax included)
- Dot Skirt - 35,200 yen (tax included)

Store-Related Promotions

The Assemble Estnation store is also tied to the early summer promotion titled "Quietly, the World Opens Up." The outfits worn by model Fumika Yanagihara during the promotion's model shoot were specially coordinated by Assemble Estnation for this campaign.

Early Summer Promotion Details:

- Period: May 12, 2025 – June 26, 2025
- Special Page: Atre Ebisu Early Summer Promotion

As the shopping experience continues to evolve, Atre Ebisu's new addition, Assemble Estnation, is poised to become a central hub for luxury fashion and retail in Ebisu, offering an inclusive atmosphere where style, quality, and collaboration come together to create inspiring shopping experiences.