#Japan #Renewable Energy #Tokyo #Octopus Energy #winter initiative

Octopus Energy Launches 'Winter Happy Hour'

In an impactful move, Octopus Energy has announced its plans to roll out a month-long 'Winter Happy Hour' campaign, scheduled from December 15, 2025, to January 15, 2026. As a company committed to delivering renewable energy solutions and championing environmental sustainability, Octopus Energy's latest initiative responds directly to consumer demand and concerns regarding rising energy costs during the winter months.

This decision comes as a reaction to the overwhelming response to the previous 'Summer Happy Hour,' which took place in the summer of 2025 and saw participation from approximately 110,000 customers. The positive feedback and demand for a winter counterpart highlight the company's customer-first approach, demonstrating a rapid response to the current energy market context marked by escalating prices.

A Timely Support for Households in Need

As household budgets tighten due to inflation and soaring energy prices, Octopus Energy's 'Winter Happy Hour' aims to alleviate some of these pressures. The initiative is designed to allow customers to utilize energy without the fear of excessive costs, encapsulating the philosophy of ensuring that necessary electricity can be used without compromise.

During the designated hours of the campaign—daily from 10:00 AM to 2:00 PM—participants will enjoy a discount of 4 yen per kilowatt-hour on their electricity bills. This offers a dual benefit of promoting comfortable heating during the cold months while also ensuring cost savings, thus transforming energy consumption narratives from mere frugality to proactive and positive usage.

Details of the 'Winter Happy Hour' Initiative

• - Duration: December 15, 2025 - January 15, 2026
• - Time: Daily from 10:00 AM to 2:00 PM (including weekends and holidays)
• - Eligibility: All customers registered with Octopus Energy who register for this program
• - Discount: 4 yen per kWh on usage during the specified hours
• - Registration: Free, via a special registration page (https://octopusenergy.co.jp/campaigns/winter-2025)

Please note that those registering after December 15, 2025, will see the benefits applied from their registration date onwards, and registrations must be completed by December 25, 2025, with no discounts applicable for late registrations.

Building a New Relationship with Energy

Since its inception, Octopus Energy has maintained a mission to provide greener and more affordable energy solutions. Emphasizing its commitment to promoting a sustainable future, the company continually innovates to ensure that environmentally friendly choices do not come at the expense of comfort or convenience for consumers.

The 'Winter Happy Hour' represents a new approach to energy demand-response models, encouraging users to harness abundant solar energy during reliable daytime hours, thus normalizing the use of heating during colder periods. The initiative shifts the narrative from energy conservation (or restraint) to smart consumption that benefits both households and the environment.

Octopus Energy’s goal is to foster a societal shift away from 'saving through cutting back' towards 'using wisely and benefiting.' This winter, Octopus continues its quest to create a future where necessary electricity is accessible without hesitation. The brand's commitment is not just to its customers, but to a sustainable and eco-friendly energy system that supports health and well-being during the colder months.

Join the 'Winter Happy Hour'

With the mantra of 'No more restraint, Stay warm, stay green,' Octopus Energy invites everyone to embrace this initiative, ensuring a healthy and comfortable winter for themselves and their loved ones. Stay tuned for more updates and make the most of what Octopus Energy has to offer this season.

Related Information

For more details about the 'Summer Happy Hour' or to sign up for Octopus Energy's services, visit their official sites: Summer Happy Hour Release and Octopus Energy Application.

About Octopus Energy

Founded in the UK in 2016, Octopus Energy harnesses technology to provide green energy at competitive prices, transforming customer experiences through transparency and innovation. As of now, the company serves over 9 million households globally, with operations in eight countries, including Japan, where it established a joint venture with Tokyo Gas in 2021.

For more about Octopus Energy’s mission and services, visit Octopus Energy Official Site and Octopus Energy Blog.