Academy Sports + Outdoors Partners with Babe Ruth League to Elevate Youth Baseball and Softball Programs Nationwide

Academy Sports + Outdoors Partners with Babe Ruth League

Academy Sports + Outdoors (Nasdaq: ASO), a prominent sporting goods and outdoor recreation retailer, is pleased to announce a new multi-year partnership with the Babe Ruth League. As the league’s Official Sporting Goods Retailer, Academy will play a vital role in supporting youth baseball and softball programs across the United States beginning in 2025.

With this collaboration, Academy aims to leverage its resources and expertise to contribute positively to the development of young athletes. The goal is to help youth players enhance their skills, build confidence, and foster a genuine passion for both baseball and softball. The partnership will provide numerous benefits, such as access to high-quality sporting goods, equipment, and apparel tailored specifically for athletes, coaches, and their families linked to the Babe Ruth League.

Chris Woods, the Director of Regional Marketing at Academy Sports + Outdoors, expressed enthusiasm about the partnership, stating, “Academy is thrilled to partner with Babe Ruth League to make baseball and softball more accessible to youth athletes while ensuring they can enjoy their time outdoors. Together, we are dedicated to enriching their overall experience on and off the field.”

The collaboration emphasizes Academy’s unwavering commitment to community engagement and its mission to promote participation in youth sports. Through the partnership, Babe Ruth Leagues around the nation will benefit from extensive equipment support, exclusive promotions, and valuable resources aimed at providing young athletes with everything they need for success.

Vice President of Babe Ruth League, Inc., Rob Conner, also shared his excitement about welcoming Academy Sports + Outdoors as an official partner. He noted that Academy’s dedication to supplying top-notch sporting goods and their commitment to youth sports are wholly aligned with the league's objectives. This alliance will enable the Babe Ruth League to offer enhanced opportunities and essential resources for its players, ensuring that every participant has the necessary equipment to thrive and enjoy the game.

Founded in 1951, the Babe Ruth League is recognized for its commitment to delivering an educational sports experience to participants. Focusing on skills development, teamwork, and sportsmanship, the league currently serves over one million players nationwide. The program instills foundational values like respect, teamwork, and fair play within its regulations based on competitive baseball and softball rules.

As Academy Sports + Outdoors continues to grow, the partnership demonstrates how committed the company is to empowering youth and fostering a love for sports. This initiative not only aids in developing athletic skills but also encourages young people to be active, engaged, and passionate about living an outdoor lifestyle.

For additional insights into Babe Ruth League and Academy Sports + Outdoors, those interested can visit their respective websites at baberuthleague.com and academy.com.

With this new partnership, the future for youth baseball and softball looks more vibrant than ever, filled with ample opportunities for development, competition, and community engagement.