Clinch Strengthens Its EMEA Operations with New London Office and Appointment of Colin Cherry

Clinch Expands London Presence

Clinch, the groundbreaking omnichannel advertising system, is further establishing its presence in the EMEA region with the inauguration of a new office in Soho, London. This move aligns with the appointment of Colin Cherry as the new Vice President of Growth for EMEA, marking a significant investment in the company’s regional strategy. As Clinch continues to experience increasing demand from enterprise clients, including several Fortune 500 brands, having a centralized office in London will enable the company to better serve its expanding client base.

Colin Cherry, who joins Clinch from The Trade Desk, will play a pivotal role in steering the company’s growth in the region. With extensive experience in business development and client relations, he is well-positioned to enhance partnerships with agencies, brands, and technology collaborators. During his time at The Trade Desk, Cherry led business development efforts across Tier 1 accounts, working with prominent names such as Adobe, Disney, and Pfizer, thereby helping these brands develop sophisticated, data-driven strategies.

The decision to open a new office reflects Clinch’s commitment to scaling operations to meet the evolving needs of its clients. Taylor West, the Global Head of Growth and Client Experience, emphasized the importance of having experienced leadership in place as it transitions to a centralized operation in London. “Colin’s expertise will be invaluable in navigating the complexities faced by advertisers and agencies, particularly as workflows can often become disparate,” he noted.

Clinch’s innovative Flight Control platform is designed to streamline the workflows of advertisers and agencies alike, allowing teams to plan, activate, optimize, and measure campaigns across various channels. This comprehensive approach reduces operational hurdles by bringing together creative and media execution in a unified environment, ensuring that teams can deliver relevant and timely advertising efficiently.

For Cherry, the opportunity to lead growth at Clinch presents an exciting challenge.