#solar energy #Japan #Tokyo #Subsidies #Enegaeru

The Demand for Subsidies in Solar Energy and Storage Sales

In a recent survey conducted by International Kogyo Co., Ltd., which offers the economic effect diagnosis tool ‘Enegaeru’, a total of 110 sales representatives from solar energy and storage installation companies shared their insights and intentions regarding the use of subsidies in 2026. The survey unveiled significant insights into the industry's perspective on subsidies and the benefits derived from their application in sales processes.

Increased Proposal Rates and Business Outcomes

A striking 86.4% of sales representatives have indicated that they propose subsidies in more than half of their business negotiations, with 38.2% stating they suggest subsidies in nearly all consultations. Furthermore, 76.2% of respondents reported an improvement in the speed of negotiations leading to orders, showcasing the effective role that subsidies play in enhancing sales processes and achieving better turnover rates.

High Expectation for 2026 Subsidies

Looking towards the coming fiscal year, an astounding 98.2% of the surveyed representatives expressed a desire to utilize subsidies in their sales efforts. However, a noteworthy 72.2% voiced concerns regarding the challenge of selecting the appropriate subsidies tailored to each customer. This concern highlights the complexities involved in navigating the diverse range of subsidies available and selecting the best fit for individual clients.

Essential Support Needs

When asked about the support they require for effectively utilizing subsidies, a prominent 74.3% of sales representatives cited the need for comprehensive information on subsidy programs categorized by prefectures and municipalities. Additionally, 50.5% of respondents expressed a desire for an economic effect simulation tool to assist in presenting proposals effectively to customers. This underscores the demand for tailored solutions that streamline the subsidy application process and enhance sales effectiveness.

Key Practices and Prevailing Challenges

Interestingly, among the subsidies actively utilized in 2025, the ‘Solar Carport Subsidy’ stood at the top with 60.0% of responses, followed by the 'ZEB Promotion Support Subsidy' at 44.5% and the ‘SHIFT Business Subsidy’ at 36.4%. Despite the progresses made, host of challenges remain as 72.2% of the surveyed representatives expressed worries over selecting tailor-made subsidies. Furthermore, concerns about the potential termination of budgets midway through the fiscal year were shared by 47.2%.

During discussions, some representatives mentioned that understanding the conditions and amounts of subsidies more clearly is essential, illustrating a gap in knowledge and expectations in the current support systems.

Forward-Looking Perspective

The survey indicates that there is a substantial reliance on government subsidies for the solar and energy storage industry, making it crucial for representatives to navigate this maze effectively. With nearly all respondents wanting to engage with subsidies in the upcoming year, it is imperative that mechanisms are put in place to assist them. This may include clearer guidelines on subsidy conditions, streamlined application processes, and enhanced informational resources.

Conclusion

In conclusion, the findings highlight the essential role that subsidies play in accelerating business processes in the solar energy sector, enhancing negotiation speeds and fostering the acquisition of new clients. Nonetheless, the concerns surrounding subsidy selection demonstrate a pressing need for improved support systems tailored to the intricacies of this evolving market.

About Enegaeru

Enegaeru is dedicated to simplifying complex energy diagnostics, assisting sales representatives across residential and industrial solar energy sectors. This intuitive tool facilitates the easy preparation of proposals included in both residential and industrial projects, empowering companies to present confident and detailed proposals without extensive expertise in energy economics.

For more information, visit the official Enegaeru website at Enegaeru.