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Huawei's Personalized Experience Agent at MWC 2025

In the ever-evolving landscape of telecommunications, the business model for monetizing traffic has reached a turning point. Once a robust setup, the traditional model has seen its value wane over the past two decades. As we approach MWC 2025, Huawei is at the forefront of a revolutionary change aimed at empowering telecom operators through its innovative Personalized Experience Agent. This state-of-the-art technology promises to usher in an era of experience monetization, allowing operators to optimize user experience while driving revenue growth.

A Shift in Focus

The decline in traditional connectivity value has prompted many leading global operators to reconsider their strategies. In 2024, seven major operators teamed up with the GSMA to form the Intelligent Packet Core Foundry. This collaboration was a stepping stone towards exploring how to implement experience monetization effectively. Initiatives such as Unlock 5G Potential and How Intelligent Packet Core Drives 5G Monetization showcased multiple use cases that highlighted the urgent need for a paradigm shift.

Huawei's Personalized Experience Agent is set to be a pivotal component in this transition, providing telecommunications networks with the ability to gain real-time insights into customer attributes, network status, and service experiences.
This facilitates a holistic approach to experience monetization, empowering operators to meet and exceed their business objectives.

Overcoming Traditional Limitations

Historically, when user experiences deteriorated on conventional networks, it was challenging to address these issues dynamically. Terminal devices failed to optimize experiences in real-time, leaving users to manually switch between mobile networks or Wi-Fi. Furthermore, static adjustments based on Quality Class Identifier (QCI) standards often fell short of delivering satisfactory solutions.

The introduction of the Personalized Experience Agent marks a significant leap forward. With its Intelligent Personalized Experience (IPE) framework, telecom operators can now gain an end-to-end view of user experiences in real-time. IPE aims to accurately identify potential users while implementing intelligent policies to ensure optimal user experience at any given moment.

Real-Time Optimization and User Engagement

The agent provides features like MyLogo, which allows users to receive explicit feedback and visualizations related to their experiences. This fosters a clearer understanding of user satisfaction and opens new avenues for both experience optimization and monetization strategies for operators. As network technology advances and matures, operators can expect not just enhanced service delivery but a robust model for monetizing customer experiences on a global scale.

Looking Ahead: The Future of Monetization

As the capabilities of networks expand, the synergy between user knowledge, network insights, and service intelligence will redefine the landscape of telecommunications. Huawei's Intelligent Packet Core is poised to leverage the Personalized Experience Agent to provide granular knowledge that can accurately assess network performance and user engagement.

MWC 2025 will take place from March 3 to March 6 in Barcelona, Spain, where Huawei will unveil groundbreaking 5G network solutions and services designed to elevate customer experiences to new heights. The company is committed to continuous innovation that emphasizes optimal service experiences for users, ultimately assisting operators in achieving sustained commercial success.

In conclusion, Huawei's initiatives, particularly the Personalized Experience Agent, signal a strong shift towards the monetization of user experiences in telecommunications, which could lead to improved service delivery and enhanced customer satisfaction.