Plusgrade Partners with Atlantis Dubai to Redefine Luxury Guest Experiences

Enhancing the Luxury Experience: Plusgrade and Atlantis Dubai Partnership



In an exciting move that promises to elevate the travel experience, Plusgrade, a leading player in ancillary revenue solutions for the travel sector, has joined forces with the renowned Atlantis Dubai. This partnership seeks to optimize guest experiences at two of Dubai's premier luxury resorts, Atlantis, The Palm and Atlantis The Royal. With this collaboration, guests can now access seamless updates and customizable experiences, setting a new standard in the ultra-luxury hospitality arena.

Seamless Integration for Tailored Luxury



Gone are the days of cumbersome upgrade processes. Thanks to Plusgrade's innovative enterprise upselling platform, guests can now easily opt for premium room upgrades, extend their stays, or access exclusive experiences tailored specifically to their preferences. This integration helps automate and personalize upsell offerings, enhancing guest satisfaction while also unlocking new revenue streams for the resorts.

Replacing outdated systems, Plusgrade provides a user-friendly and completely automated solution. This means guests can bid on upgrades or simply purchase them in a hassle-free manner, further aligning with Atlantis Dubai's commitment to delivering world-class hospitality. The automated platform aims to ensure that every stay offers greater flexibility and personalized experiences, creating a memorable journey for all visitors.

Proven Results and Guest Engagement



This partnership builds upon a successful pilot program implemented at Atlantis, The Palm. The initial trials revealed a remarkable boost in guest satisfaction alongside increased revenue, reinforcing Plusgrade’s role as a strategic ally in hospitality technology. Daniele Carrai, Vice President of Revenue Management at Atlantis Dubai, highlighted the transformative potential of bidding technology, stating, "The power of this technology revolutionizes how travelers engage with their journey."

Both Daniele and Michael Chatzidakis, Director of Revenue Management at Atlantis Dubai, conveyed their enthusiasm about this innovation. They emphasized the importance of adapting luxury travel to meet modern expectations. The Plusgrade platform allows them to constantly evolve their offerings while fulfilling their unique operational needs.

A New Era for Luxury Hotels



Ken Harris, Founder and CEO of Plusgrade, articulated how this collaboration epitomizes the power of technology in enhancing guest experiences while simultaneously generating substantial ancillary revenue. "Our integration presents guests with more choices and flexibility, which helps Atlantis Dubai explore new revenue pathways. We’re thrilled to work with iconic resorts to reshape the luxury travel landscape."

Key Benefits of the New Program


  • - Exclusive Upgrades: Guests have the option to bid or buy room enhancements, ensuring that their stays are customized to their liking.
  • - Seamless Experience: The integration is fully in sync with Atlantis Dubai’s systems, allowing for effortless personalization.
  • - Maximized Guest Engagement: Diverse upselling opportunities make it easy for every guest to enhance their experience in ways that resonate with their preferences.

By introducing bidding technology alongside other touchpoints for personalized upsell opportunities, this partnership represents a significant initiative in Atlantis Dubai's ongoing commitment to hospitality innovation. With these capabilities live, guests at Atlantis, The Palm, and Atlantis The Royal can instantly gain access to a range of exclusive upgrades and experiences, thus transforming the traditional hospitality model.

About Plusgrade



Founded in 2009 and headquartered in Montreal, Plusgrade has established itself as a powerhouse in the travel industry. Their platform supports over 250 companies across airlines, hospitality, cruise lines, and more, helping them create meaningful revenue through exceptional customer experiences. With billions of dollars generated in new revenue opportunities, Plusgrade is positioned to reshape how ancillary revenue is viewed in the travel sector.

About Atlantis Dubai



Atlantis Dubai stands out as a luxury destination, featuring Atlantis, The Palm and Atlantis The Royal. The resorts are globally recognized for their opulence, including attractions such as the Aquaventure World Waterpark and a variety of award-winning restaurants. Both resorts have garnered accolades for their unique offerings, setting high standards within an increasingly competitive luxury market.

For more information about Plusgrade, visit plusgrade.com and about Atlantis Dubai at atlantis.com.

Topics Travel)

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