#Japan #Craft Beer #Shibuya #SHIBUYA CAST #Takusin

Introduction to 'Friday at 17:00'

A new original craft beer, "Friday at 17:00," has been launched by Shibuya Cast, marking a significant milestone in Japan's craft beverage scene. This unique beer was born out of a collaborative program held at the learning and interaction space known as SHIBUYA CAST. SCHOOL. The project brought together individuals from various backgrounds to learn, engage, and co-create in an innovative agricultural initiative.

The Inspiration Behind the Project

The initiative is built around the concept of work, residence, and leisure, aimed at nurturing creativity among participants. SHIBUYA CAST. SCHOOL was established to facilitate the creation of new values through community interactions. The first program, a Craft Beer Workshop, was launched in April 2025, featuring four sessions that went beyond just brewing knowledge, covering topics like connection to the local community and design perspectives. Participants engaged in hands-on workshops, deepening their understanding of craft beer as they collaborated.

During the final session, participants brainstormed on a theme that resonated with the Shibuya area—"A beer to toast with at Shibuya Cast this September." Through a voting process, the name "Friday at 17:00" was chosen. It was a comprehensive process where attendees helped with the brewing and labeling stages, experiencing every step from conceptualization to final product completion. This collaboration resulted in a distinctly Shibuya Cast beer that embodies local spirit and creativity.

Unveiling Event Highlights

On September 5th, an unveiling event for 'Friday at 17:00' took place at Shibuya Cast. Esteemed guests included Takusin, the brewer responsible for crafting the beer, and SOERU's designer Okada, who illustrated the label. They shared insightful stories behind the creation and vision of the beer, while instructors from the Craft Beer Workshop also reflected on the journey of the project. The atmosphere was lively as attendees mingled, enjoyed the newly unveiled beer together, and shared moments filled with cheers.

Product Specifications

• - Product Name: Original Craft Beer 'Friday at 17:00'
• - Style: Juicy Brut IPA
• - ABV: 5%
• - Volume: 350ml can

Starting from September 8, 2025, this limited edition beer will be available across several locations. Please note that the release timing and inventory may vary by store:

• - Tokyu Store Shibuya Cast branch
• - Shibuya Tokyu Food Show (western and eastern food section)
• - KAMERA
• - Tenki
• - Takusin Basyamichi

Beer Characteristics

'Friday at 17:00' is inspired by the premiere scene of people enjoying beer together at Shibuya Cast at the end of their work week on Friday evenings. This Juicy Brut IPA combines the crispness characteristic of a Brut IPA with a burst of tropical and juicy flavors that creates a refreshing aftertaste. Brewer Takusin commented, “By merging the dryness of Brut IPA with the juiciness of an IPA, we aimed to craft a beer that perfectly resonates with the ambiance of Shibuya Cast.” The label design by Okada from SOERU further emphasizes the essence of Shibuya’s vibrant community.

Brewery Background: Takusin Bashamichi

Located in Yokohama, Takusin Bashamichi was born from the revival of the old Silk Inspection Office and began operations in 2014 in Nagano Prefecture’s Nozawaonsen. Expanding its base to Yokohama in 2022, the brewery not only specializes in craft beer but also engages in the production of spirits and liquors. They focus on developing experimental recipes and utilize upcycled ingredients aimed at reducing food waste.

For more insights into the school program and the beer creation process, visit:

• - Instagram
• - Note