#Japan #Hamamatsu #Age-Well Festival #Age-Well Japan

Introducing 'Age-Well HAMAMATSU' Event

On October 13, 2025, Hamamatsu City will host its first multi-generational exchange event named 'Age-Well HAMAMATSU'. Organized by AgeWellJapan, Shizuoka Shimbun, and Shizuoka Broadcasting Corporation, the event aims to celebrate and promote healthy longevity in one of Japan's leading cities in life expectancy.

Purpose of the Event

The event embraces the notion of fostering a community where individuals of all ages—from children to seniors—can come together to enjoy, learn, and inspire one another. Supported by local resources, participants will experience a wide range of activities related to music, food, and health, thereby promoting positive aging and discovering new interests.

The 'Age-Well' Philosophy

Central to the event is the 'Age-Well' concept, which promotes positive aging through challenges and discoveries. It encourages individuals to embrace the changes that come with age, recognize their evolving selves, and brave into new pursuits. Individuals termed as 'Age-Well Designers' will help guide others in this journey of self-discovery and empowerment.

Featured Programs

The event will feature a variety of exciting programs, including:

• - Special Talk Session: A dialogue between Yasuto Suzuki, Governor of Shizuoka Prefecture, and Enka Akagi, CEO of AgeWellJapan.
• - Performances: Dance performances by senior dance teams (FIDA JAPAN), a Taisho Koto and mandolin performance (SBS Academy), a jewelry runway (Amulet Co.), and a wellness exercise session (Chan Mika).
• - Live Music: Local instrument manufacturers will provide music entertainment, along with special performances by Saya Asakura and the band 'Half Way'.

Participants can expect some program changes and additions as the event date approaches.

Event Details

• - Name: Age-Well HAMAMATSU
• - Date: October 13, 2025 (Monday, Public Holiday) from 10:00 AM to 5:00 PM (Rain or Shine)
• - Location: Hamamatsu City Gallery Mall Souramo, and JR Hamamatsu Station North Square 'Kitara'.
• - Admission: Free (with some paid workshops and merchandise)
• - Access: A two-minute walk from JR Hamamatsu Station North Exit, and a one-minute walk from Enshu Railway's Shin-Hamamatsu Station.
• - Organizer: Age-Well HAMAMATSU Executive Committee (Shizuoka Shimbun, Shizuoka Broadcasting, AgeWellJapan)
• - Official Website: https://www.at-s.com/event/article/1791090

Backing Companies

Numerous companies support the initiative, including:

• - Saisei Kenkō Pharmaceutical Co.
• - Suntory Wellness Ltd.
• - Roland Corp.
• - Enshu Railway Co.
• - Sara E&L Hamamatsu Co.
• - Yamato Kōgyō Co.
• - Shizuoka Daihatsu Commercial Co.

About AgeWellJapan

AgeWellJapan is dedicated to enhance the wellbeing of the senior community, focusing on intergenerational support through its service 'Motto Mate' and community space 'Mottoba'. Additionally, Age-Well Design Lab aims to create a better quality of life for seniors. The company has received accolades for its impact in fostering future markets and social innovation.

For more information, visit AgeWellJapan's website.

Media Inquiries

For press inquiries, please contact:
AgeWellJapan Public Relations
Email: [email protected]