Connect with Local Delights: Furusato Acure Vending Machines Launch in Tokyo

Introduction to Furusato Acure

Starting from October 16, 2025, residents and visitors of Tokyo will have the unique opportunity to connect with the rich local culture of Minakami Town, Gunma Prefecture, through the newly launched Furusato Acure vending machines at Tokyo Station. Managed by JR East's Water Business Company, these vending machines aim to bridge the gap between urban life and regional treasures, promoting local specialties in a convenient format.

Minakami Town: A Gem of Nature and Relaxation

Minakami Town is nestled at the base of the majestic Tanigawa Mountain and the Three Kingdoms Mountain, right at the source of the Tone River, earning it the nickname "Kanto's Water Reservoir." This picturesque region is renowned for its natural splendor and abundant hot springs. Visitors can enjoy a variety of outdoor activities, including rafting and canoeing on the pristine waters, making it a popular destination throughout the seasons.

Vending Machine Lineup: A Taste of Minakami

The Furusato Acure vending machines will showcase a selection of unique products from Minakami Town, rotating between different items over several months:

Honey from Local Earth (October 16 - November 15)

1. Acacia Honey (150g) - ¥1,800 (tax included)
Sourced from specially selected acacia flowers, this pure honey offers a smooth, delicate sweetness. Its beautiful amber color and light viscosity make it perfect for drizzling over toast or blending into yogurt and tea.

2. Yamazakura Honey (150g) - ¥1,800 (tax included)
This 100% natural honey is harvested from the blossoms of the Yamazakura cherry tree, offering a subtle sweetness and vibrant amber hue, ideal for cooking or sweetening treats.

Room Fragrance by SUMIKA (November 16 - December 15)

1. Forest Christmas Blend (50ml) - ¥2,000 (tax included)
A festive scent blending the tranquility of cypress with refreshing orange and spices, perfect for celebrating Christmas.

2. YORU Blend (50ml) - ¥2,000 (tax included)
A mysterious citrus and woody fragrance that brings relaxation and a dreaming feeling.

3. Moon Time Blend (50ml) - ¥2,000 (tax included)
Designed to accompany you during your evening hours, this scent promotes relaxation after a long day.

Aromatherapy Spray by Licca (December 16 - January 15)

1. KOS (5ml) - ¥1,300 (tax included)
This fragrance embodies joy and relaxation, featuring a comforting blend of fir and cypress oils.

2. SISU (5ml) - ¥1,300 (tax included)
Infused with determination, this scent provides an uplifting experience during challenging times.

3. FIKA (5ml) - ¥1,300 (tax included)
Inspired by the Swedish tradition of taking a coffee break, this fragrance is perfect for moments of rest and indulgence.

How to Access Minakami Town from Tokyo

Travelers can reach Minakami Town from Tokyo Station via the Joetsu Shinkansen in as little as 63 minutes, making it an easily accessible getaway for those seeking adventure and relaxation. The town is surrounded by stunning natural beauty and offers numerous hot springs, ensuring that visitors can both unwind and explore throughout the year.

The Vision Behind Furusato Acure

The Furusato Acure vending machine concept is part of JR East's effort to introduce diverse aspects of Japan’s regional culture to a wider audience. Not confined to just beverages, these machines will change the landscape of vending with new product offerings that reflect local tastes and traditions. The initiative not only enhances the convenience of shopping but also invites customers to discover the hidden gems of each region.

To engage municipalities interested in featuring their products in the Furusato Acure vending machines, JR East has launched an application website. This new project promises to expand awareness and appreciation for Japan’s regional treasures, making them accessible to everyone.

Explore the local flavors and cultural richness of Minakami Town through the innovative Furusato Acure vending machines and experience the best of what Japan has to offer!

Conclusion

With the launch of the Furusato Acure vending machines in Tokyo, JR East opens a window to the heart and soul of Japan's local communities. Not only does this initiative provide convenience, but it also fosters connections between urban and rural cultures, enriching the daily lives of consumers and celebrating the beauty of local craftsmanship.

Stay tuned for more unique offerings as the lineup continues to evolve, and discover your favorite local specialties from the comfort of Tokyo Station!