#Japan #Ehime Orange #Ehime #Cybozu #Toyokumo

Toyokumo Enters a Strategic Partnership with Ehime Orange Vikings

In an exciting development for the sports and business community, Toyokumo Inc., a cloud service provider headquartered in Shinagawa, Tokyo, has officially signed a Diamond Partnership agreement with the Ehime Orange Vikings, a professional basketball team competing in B.LEAGUE's B2 division. This strategic partnership aims to bolster the team's journey towards the B.Premier and rejuvenate local community engagement.

The partnership agreement will see Toyokumo’s branding integrated into the team's uniforms starting from the home games in early December 2025. In doing so, the logos of parent company Cybozu Inc., alongside local partner businesses, will prominently feature, creating a visually cohesive representation of the unified effort to elevate sports culture in Ehime.

Community-Centric Approach

The Ehime Orange Vikings have long relied on extensive support from local businesses, municipalities, and fans, showing the importance of community in their operations. With the integration of Cybozu's leadership amid new strategic directions, the team is entering a rebuilding phase that prioritizes strengthening its relationship with the local community. Toyokumo shares a vision of “city-building through teamwork,” resonating with the ethos behind the partnership.

By becoming a part of this collaborative ecosystem, Toyokumo intends to bring its expertise in operational improvement and digital transformation (DX) to contribute to the growth of both the sports culture and the regional economy, reinforcing the importance of teamwork and collective effort.

Goals of the Partnership

1. Visualizing the Ecosystem: The partnership aims for a strong representation of the business collaboration between Toyokumo and Cybozu through the shared logo placement on the team's uniforms.
2. Unified Support for B.Premier Entry: By enhancing management capabilities, Toyokumo plans to provide stability for the team's navigation into the new league, ensuring a solid foundation through sponsorship.

Partnership Timeline

• - Early December 2025: The integration of advertising within the arena (e.g., Matsuyama Comprehensive Community Center) and the start of commercials.
• - Mid-December 2025 Onwards: Sequential branding through logos on uniforms and various wearables.

Statements from Key Representatives

• - Jun'ya Kitano, President of Ehime Sports Entertainment: “We are incredibly encouraged to welcome Toyokumo as a Diamond Partner. Having both Toyokumo and Cybozu, leaders in the DX and IT sectors, appear on the Vikings' uniforms will act as a new drive not only for the club but also for the community. We hope to transform this support into energy and enthusiasm for our club motto, 'Be with!'”

• - Yoshihisa Aono, Representative Director of Cybozu: “I am thrilled with Toyokumo joining us as a Diamond Partner. I eagerly anticipate our collaboration to support the Ehime Orange Vikings alongside all stakeholders and fans, collectively working towards strengthening the Vikings and the entire Ehime region.”

• - Yuji Yamamoto, President of Toyokumo: “We feel honored to support the Ehime Orange Vikings during this exciting new chapter, rooted in our close ties with Cybozu’s kintone ecosystem. We’ve always stood for releasing everyone from inefficient work in the business realm, and now we aim to contribute to the fervent teamwork in sports. Together with the fans and the local community, we are ready to fully back the Vikings’ ambitious challenge.”

About Ehime Orange Vikings

Founded in 2016, the Ehime Orange Vikings represent the B.LEAGUE B2, prioritizing the mission to invigorate the region through sports with the slogan ‘BE WITH!’.
Official Website: Ehime Orange Vikings

About Kintone

Kintone is a no-code, low-code technology solution by Cybozu, utilized by over 38,000 companies, including one in three listed on the Tokyo Stock Exchange. It enables businesses to customize applications without needing IT expertise, facilitating efficient workflow and exploratory growth adjustments.

Product Website: Kintone

Toyokumo Company Overview

Toyokumo, established in 2010, is a SaaS company transforming ideas into accessible cloud services. With over 20,000 contractual agreements as of May 2025, the company emphasizes user-friendly interactions, even for clients unfamiliar with technology.

Company Website: Toyokumo
Stock Code: 4058 (Listed on Tokyo Stock Exchange - Growth Market).

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