#ADK Marketing #IP Power Survey #Global IP

Introduction

ADK Marketing Solutions, headquartered in Tokyo, has conducted an extensive study in collaboration with ADK Emotions, targeting approximately 23,000 individuals across five markets: Japan, North America, China, Thailand, and Indonesia. This research culminated in the release of the "Global IP Power Survey 2026 Report," which offers a valuable insight into the prevalence and diversity of intellectual property (IP) experiences worldwide. Recognizing that IP has become a staple form of entertainment across the globe, the study sheds light on the varying ways people in different countries engage with their favorite characters and stories.

Key Findings

1. Differences in National Sentiment and Consumer Behavior

• - Universal Love for IP: The survey reveals that an overwhelming majority, over 70% across all five markets, reported having at least one favorite IP. This indicates that IP has firmly established itself as a transnational entertainment phenomenon. China, in particular, showcased an exceptional level of engagement with 96.6% of respondents expressing their fondness for IP, alongside Japan (81.7%) and the United States (84.7%).

- Top IP Rankings: An analysis of the top 20 favorite IPs in each country illustrates Japan's dominance, with its creations taking a leading position in Japan (90%) and Thailand (80%). Furthermore, over half of the top IPs in the U.S., China, and Indonesia are also of Japanese origin, suggesting a global appreciation for Japanese IP.

2. Distinct IP Awareness by Country

When assessing emotional responses derived from interactions with IP, notable patterns emerged. The joy experienced by participants (laughter and excitement) was consistently high in Japan, the U.S., and Indonesia. In contrast, China leaned toward seeking emotional engagement and excitement, while Thailand prioritized fun alongside a need for relaxation.
An examination of appealing aspects of IP revealed that while all five countries value