#Japan #Tokyo #Rakuten #Baycross Marketing #LOGBOOK

New Sales Simulation Feature in LOGBOOK

Baycross Marketing has recently rolled out a significant upgrade to its sales data analysis tool, LOGBOOK, specifically designed for merchants on Rakuten Marketplace. This newly introduced 'Sales Simulation' feature aims to tackle the challenge posed by fluctuating sales during Rakuten events, making it difficult for sellers to accurately predict monthly performance through simple daily calculations.

Addressing Sales Fluctuations

Rakuten Marketplace hosts various promotional events, such as shopping marathons, which can lead to irregular sales patterns. This requires a more nuanced approach to sales tracking and forecasting. For instance, during peak events like the Rakuten Super Sale, reaching 50% of a sales target by the middle of the month might still indicate a delay in progress. The new LOGBOOK feature is capable of automatically calculating daily sales targets based on each store's historical performance and the impact of these events, enabling a more precise management of sales progress and identifying any shortfalls in revenue.

Accurate Future Sales Forecasting

In addition to setting sales targets, merchants can now gain insights into projected revenue for the month. Should there be a risk of not meeting these targets, the tool provides a straightforward way to calculate necessary additional advertising costs to ensure success. Conversely, if a store is significantly surpassing its targets, it can assist in determining whether to cut back on advertising expenses or invest in additional strategies.

Seamless Sales Data Monitoring

Logging into the RMS solely for daily sales checks can be cumbersome for store operators. With LOGBOOK, merchants will receive email notifications whenever the latest sales data is updated. Upon receiving this alert, they can quickly log in to check not only their sales progress but also conduct simulations and detailed analyses in one session. This streamlines the process of tracking sales, understanding causes of fluctuations, and devising improvement measures.

Integrated Sales Forecasting and Analysis

LOGBOOK has transformed from being strictly an analytical tool into a versatile platform that combines sales progress monitoring, forecasting, and analysis. Using the simulation functionality, merchants can gain immediate insights into their sales progress and, if needed, utilize existing analytical features to explore underlying causes along different pathways, categories, and products. This approach allows for detailed analyses that pave the way for targeted strategic initiatives.

Looking Ahead

The development team plans to incorporate user feedback to progressively optimize the interface, enhance usability, expand analytical dimensions, and explore data integration with other e-commerce platforms. By doing so, Baycross Marketing intends to equip store operators with practical functionalities for effective decision-making in their daily operations.

For more detailed information about LOGBOOK, visit here.

About Baycross Marketing

Founded in 2007, Baycross Marketing acts as a collaborative partner for its clients, deeply engaging in e-commerce environments beyond mere operational tasks. With achievements across various platforms such as Rakuten Marketplace, Yahoo! Shopping, Amazon, and proprietary EC sites, the company integrates individual strategies into a cohesive plan to maximize client success. Their vision extends to creating enduringly popular stores within the e-commerce landscape, constantly working to expand these opportunities.