#International Women's Day #FamilyMart #Convenience Wear

Convenience Wear Launches New Women's Collection

In anticipation of International Women's Day on March 8, Convenience Wear, FamilyMart's original apparel brand, has introduced new products aimed at enhancing women's daily comfort. The new collection features the much-loved ‘Relax Shorts’ priced at 900 yen (including tax) and a fresh color for their popular ‘Brassiere’ which sold over 130,000 units since its launch.

As FamilyMart gears up to celebrate its 45th anniversary in September 2026, they continue their commitment to social responsibility through the campaign motto ‘The Best Challenge.’ This recent product launch is part of their effort to find ‘the best and most wonderful’ solutions for women.

The ‘Relax Shorts’ are specially designed to provide a gentle fit, eliminating tightness while ensuring a silky feel against the skin. Meanwhile, the new brassiere design reinforces the commitment to comfort and style, attempting to bridge the gap between fashion and everyday wear.

New Offerings from Convenience Wear

Convenience Wear collaborates with esteemed fashion designer Hiroshi Ochiai, focusing on creating high-quality items that embody good materials, technology, and design. The brand recognises the unique everyday challenges women face and aims to offer support through thoughtfully designed products.

The stylish new offerings include:

Relax Shorts

• - Price: 900 yen (tax included: 990 yen)
• - Availability: Kanto region (includes parts of Ibaraki, Tochigi, Gunma, Saitama, Chiba, Tokyo, Kanagawa, New Niigata, Yamanashi, Nagano, and parts of Shizuoka)
• - Material: Made from bamboo rayon, an eco-friendly material known for its softness and delicate shine, supporting both environmental sustainability and comfort. It features organic cotton in the crotch area for added softness. With no side seams, these shorts provide a natural fit, allowing for relaxation and ease throughout the day.
• - Sizes: M/L
• - Color: Black

Brassiere (New Color)

• - Price: 2,082 yen (tax included: 2,290 yen)
• - Availability: Nationwide
• - Details: This unique brassiere combines comfort with versatility, allowing it to be worn as a stylish outer garment. It features a seamless cup design that avoids irritating seams against the skin, ensuring a smooth touch and appealing aesthetic whether worn as an undergarment or a fashion statement.
• - Sizes: M/L
• - Colors: Almond, Violet

The brand ensures communication and comfort for women, addressing health issues often overlooked in daily life. Hiroshi Ochiai, in his comments regarding the new collection, emphasized the importance of an inclusive dialogue about women’s unique health challenges, as well as continuing innovation in products to create a supportive environment.

Collaborating for Wellness

To further its commitment to women’s health, FamilyMart has teamed up with Coca-Cola Bottlers Japan and Nequino, hosting a corporate online event entitled