Exciting Collaboration Returns: Tirol Choco Launches Genji Pie Variation This March

The Return of the Tirol Choco Genji Pie Collaboration

After its successful debut in 2025, the collaboration between Tirol Choco and Sanritsuseika is set to delight fans once again. Starting March 30, 2026, the much-anticipated Tirol Choco will be available at Seven-Eleven stores nationwide. This collaboration brings together two long-selling treats, creating a unique taste experience that has thrilled customers on social media. Testimonials have poured in, praising the sweet and crunchy essence captured in each bite, with comments like "Delicious Tirol Choco Genji Pie!" and "The crispy and granulated sugar texture is exactly like the Genji Pie!"

A Crunchy Delight

The Tirol Choco stays true to its inspiration, boasting rich flavors derived from the original Genji Pie ingredients. Each chocolate is designed to have a signature crispy texture that echoes the classic pastry. Available in two different individual wrappings prominently featuring the beloved Genji Pie logo, this confectionery is sure to stand out on store shelves.

Insights from the Developer

One of the developers commented, "Our foremost goal was to maintain the crunchy texture of Genji Pie while meticulously adjusting the proportions of the batter to achieve the perfect balance."

What is Genji Pie?

Since its launch in 1965, Genji Pie has won the hearts of many. Crafted from specially selected ingredients, including high-quality wheat flour, margarine, sugar, and salt, the pie is baked with great care using an infrared oven. This traditional recipe draws inspiration from classic European handmade pies, adapted to appeal to Japanese tastes. Sanritsuseika made history by being the first in Japan to successfully mass-produce pies using advanced machinery, a feat once considered technically challenging. This commitment to quality has earned Genji Pie multiple gold medals at the Monde Selection, solidifying its reputation as a globally appreciated Japanese sweet.

About Sanritsuseika

Founded in 1921 in Hamamatsu City, Shizuoka, Sanritsuseika stands on a foundation of stability among production, sales, and consumption. The name "Sanritsuseika" reflects the founder's vision of prioritizing the well-being of customers and employees during a time when equality was not a given. Guided by the philosophy of providing customers with safety and satisfaction, Sanritsuseika offers beloved confectioneries, including Genji Pie, Choco Bat, and Kani Pan, catering to all ages throughout Japan. Their commitment to quality shines through in every product.

For more information: Sanritsuseika

Product Release Details

The Tirol Choco will hit the shelves starting March 30, 2026, at selected Seven-Eleven locations across the country.

Pricing Information

The suggested retail price is 38 yen (tax included). Please note that availability may vary by location, and sales might end once stock is depleted.

About Tirol Choco

Originally founded in 1903 in Tagawa City, Fukuoka, Tirol Choco was established in Tokyo in 2004 as a separate entity focusing on product planning and sales. The brand's mission is simple: "To bring smiles to people." Inspired by a desire to make chocolate accessible, Tirol Choco has evolved into a leading name in the industry, known for its fun snacks, unique collaborations, seasonal treats, and bold new flavors. The company boasts an impressive catalog of over 600 distinct flavors.

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This exciting collaboration between two historic brands is set to rekindle the love for these classic treats and promises a delightful experience for sweet lovers everywhere.