#Portugal #Lisbon #Alok #SBC Summit #INFINITY Lisbon

Introduction

Alok, a globally recognized figure in electronic dance music (EDM) and one of Brazil's most celebrated music exports, is set to take the stage at INFINITY Lisbon during the SBC Summit. Known for his unique blend of Brazilian rhythms with electronic beats, Alok's performance is anticipated to be a highlight of the event, capturing the attention of attendees from the gaming community and beyond.

The Venue and Event

Scheduled for September 18, the INFINITY Lisbon will transform the MEO Arena, which has previously hosted artists like Beyoncé and The Weeknd, into a vibrant space for music and networking. This event is positioned as the summit's grand finale and holds significant importance for industry professionals across betting, gaming, payments, and affiliation sectors. Rasmus Sojmark, CEO and Founder of SBC, has emphasized the event's blend of high-level business opportunities with unforgettable entertainment, a formula that aims to elevate the experience of all participants.

Alok's Musical Journey

Having achieved international acclaim, Alok's journey to fame began with his breakthrough track "Hear Me Now," which has amassed nearly 850 million streams on Spotify. His consistent ranking as one of the top DJs in the world, including a spot in DJ Mag's Top 100 DJs from 2021 to 2023, reflects his popularity and influence. With approximately 22 million monthly listeners on Spotify and 29 million followers on Instagram, Alok has built a substantial global presence in the EDM scene.

Beyond headlining major festivals like Tomorrowland and Ultra Music Festival, Alok has also collaborated with renowned international artists such as Dua Lipa, Jason Derulo, and Ed Sheeran. His impact on gaming culture further strengthens his profile, particularly with his inclusion as a playable character in the popular game Garena Free Fire.

Philanthropic Efforts and Artistic Mentorship

Alok's contributions extend beyond music as he actively engages in philanthropic endeavors through the Alok Institute. This organization focuses on educational initiatives, environmental conservation, and various social impact projects across Brazil. Additionally, Alok champions emerging artists through his labels, Controversia Records and UP Club Records, which are committed to nurturing and promoting fresh talent in the electronic music landscape, both domestically and internationally.

The Significance of INFINITY Brand

According to Sojmark, the INFINITY brand originated in Lisbon, where they first experimented with an EDM-style festival, hosting notable figures such as Don Diablo and Darude. The success of that event confirmed the potential of combining music with business networking in the gaming industry, and this year's edition promises to expand upon that legacy.

Sojmark humorously noted the shift in plans, mentioning that Alok was initially slated to perform at INFINITY Rio, suggesting that having him headline the Lisbon event feels more fitting. This underscores the event's deep roots in Lisbon's vibrant culture and music scene, making the upcoming performance a celebratory occasion.

Conclusion

With its emphasis on joy, connections, and unforgettable experiences, the INFINITY Lisbon is positioned to draw in a mix of VIP attendees and gaming professionals. VIP Event Passes are currently available for €400, with an early bird discount of €200 for those who act quickly. As the date approaches, excitement builds for what promises to be a remarkable night, blending networking and entertainment through Alok's captivating performance. Don't miss out on the chance to be part of this extraordinary celebration in the heart of Lisbon.