#Japan #Tokyo #Aoyama #United Arrows #Drawer

Renewal of the Drawer Aoyama Store

The flagship store of "Drawer", a women’s brand operated by United Arrows Co., Ltd., has announced its grand reopening on September 10th, 2026. With the theme of “Inheritance and Deepening,” the revamped Aoyama store promises a space that amplifies the brand's allure, offering customers an exceptional shopping experience in a comfortable and inviting environment.

The renovation aims to enhance the store's aesthetic while retaining its iconic design elements. The store boasts a welcoming entrance and layout that invites both new and returning customers to enjoy a relaxed shopping experience. Careful curation of high-quality products, combined with attentive service, ensures a uniquely personalized shopping encounter for each visitor.

Concept Behind the Store

Since its debut in 2003, the Drawer Aoyama store has been designed by the renowned interior designer Masamichi Katayama of Wonderwall®. In light of the store's 23-year anniversary, Katayama emphasized “Inheritance and Deepening” as the guiding theme for the renovation. He perceives space as something that matures with time, aiming not just to refresh the store, but to reassess and deepen the intrinsic values that have been accumulated over the years.

While inheriting the symmetrical order of the original 2003 design, new elements such as a continuous oval arch made of gray plaster will be introduced to create depth and rhythm in the space. As customers pass through the arches, they will experience gently shifting viewpoints that lead to continuous new discoveries of products. Additionally, signature elements of the brand remain intact, such as the iconic drawer-shaped displays, bare bulb chandeliers that embody cheap chic, and classic hangers, all of which serve as vessels of the brand’s history.

The façade of the store now features rounded glass windows and a sleek black marble counter, blending traditional identity with modernity without opposing one another. This harmonious remix highlights the brand philosophy of “inheriting quality” while elevating it to a more three-dimensional space.

The Philosophy of Continuity

The essence of the renovation emphasizes not merely change, but the ongoing refinement of values. By overlapping the memories etched over 23 years with a perspective for the new era, the Drawer Aoyama store emerges as a space that embraces both the brand's origins and its evolved identity.

Masamichi Katayama commented, “The Drawer Aoyama store has been a special place that has grown alongside the brand since its debut in 2003. This renewal aims to preserve the suiting air and memories cultivated over time, quietly deepening the space to suit the future of Drawer. I hope long-time customers feel a sense of reassurance while newcomers experience fresh discoveries. The value of a real store lies in the encounters with products and the experiences born in that space—creating connections between people, products, and the space itself that ultimately becomes the memory of the brand.”

Exclusive Items for the Renewal

The store will offer special items exclusive to the reopening:

• - Mink Jacket: Priced at ¥1,529,000, this versatile mink jacket features a simple boxy silhouette, suitable for both short and long layering.
• - Petal Detail Blouse: A silk blouse with petal-like embellishments at the collar and cuffs, priced at ¥108,900, perfect for adding a vibrant touch to any outfit.
• - Petal Detail Skirt: This skirt priced at ¥132,000 boasts a stunning three-dimensional silhouette that pairs effortlessly with both fitted knitwear and tailored jackets.

Additionally, exclusive items such as a special dress in collaboration with Scye and a limited collection from jewelry brand MARIE-HÉLÈNE DE TAILLAC will be available.

Moreover, customers spending over ¥60,000 will receive an original pair of suede room shoes as a special gift, crafted from luxurious sheep pelt and designed for warmth and moisture absorption.

Store Overview

Name: Drawer Aoyama Store
Location: 5-12-4 Minami Aoyama, Minato-ku, Tokyo, 107-0062, Japan
Opening Date: September 10th, 2026
Hours: 12:00 PM - 8:00 PM

About Drawer

The name “Drawer” derives from the British tradition of placing quality goods in the top drawer, aiming to create captivating and timeless pieces that women will cherish forever. This unique store offers a blend of original items along with carefully selected designer brands, all to provide a collection that resonates with the refined style of modern women.

About United Arrows

Established in 1989, United Arrows operates select shops that feature a blend of unique designer brands and original products for men and women. The company offers various lines such as United Arrows, Beauty & Youth United Arrows, and United Arrows Green Label Relaxing, enriching the fashion landscape in Japan.