A New Era for Thrift Shopping: 24/7 Automated Thrift Store Opens in Yamagata

On March 20, 2026, the first unmanned thrift store in Yamagata City, named “NOTIME,” will open its doors. Operated by AVEND Corporation, headquartered in Shinjuku, Tokyo, this innovative shop aims to redefine thrift shopping by providing a 24-hour, 365-day service, allowing customers to browse through a curated selection of used clothing at their convenience.

A Convenient Shopping Experience

The concept of NOTIME revolves around the slogan, “Whenever, without hesitation,” which encapsulates its essence of being a hassle-free thrift shopping experience. The store is designed to complement daily life, making it easy for customers to drop by at any hour, whether it’s after a late-night shift, during a lunch break, or simply when they feel inspired to shop.

Prospective customers can enter the store using a LINE-based entry and exit system, enabling them to move seamlessly through the shopping experience. The checkout is managed via self-service kiosks, ensuring a smooth transaction without the need for staff assistance. This innovative approach not only increases convenience but also maintains a sense of security, backed by surveillance cameras and a log of entry and exit records.

Breaking Down Barriers

As inflation rises and interest in secondhand goods grows, thrift shopping is quickly transitioning from a niche market to an everyday option for many people. NOTIME aims to eliminate the psychological barriers associated with thrifting, such as the fear of entering an unfamiliar environment or the challenge of selecting the right items. With a focus on making thrift shopping an integrated part of everyday life, the store is designed for spontaneous visits and casual browsing.