#Japan #Tokyo #Toshi Yoroizuka #Yuzu Madeleine #Japanese Confectionery

Toshi Yoroizuka's New Year's Offerings

Toshi Yoroizuka, the renowned Japanese patisserie brand founded by the talented Chef Toshihiko Yoroizuka in 2002, has announced the launch of its festive New Year's gift boxes, perfect for welcoming the new year with delicious pastries. Among the highlights is the exclusive 'Yuzu Madeleine', which captivates with a gentle fragrance and taste of yuzu, a citrus fruit cherished in Japanese culture. This special edition cake, along with other popular baked goods, is presented in beautifully designed boxes that evoke the joy and elegance of the New Year's celebration.

A Perfect Gift for the New Year

The New Year’s gift boxes are an ideal choice for those looking to share delightful confections with family and friends. Toshi Yoroizuka is offering various gift options including:

• - New Year Gift Box (8 pieces) - ¥3,600: This box includes an assortment of sweets, featuring the exquisite Yuzu Madeleine and other seasonal treats that are sure to impress.
• - New Year Gift Box (6 pieces) - ¥2,700: Packaged in a vibrant red bag that exudes festive cheer, this selection is perfect for casual gifting.
• - New Year Gift Box (4 pieces) - ¥1,850: Featuring a cute daruma motif, this smaller box is ideal for thoughtful souvenirs.

It's important to note that the contents of the gift boxes may vary, as Toshi Yoroizuka occasionally updates its offerings at the Ikayashiro Yoroizuka Farm.

Where to Buy

Customers can easily purchase these special gifts through Toshi Yoroizuka's online shop, available at Toshi Yoroizuka Online Store. For those interested in visiting a physical store, various locations in Tokyo and Kanagawa are open to customers:

• - Kyobashi Edoguran Store: 1F, 2-2-1 Kyobashi, Chuo-ku, Tokyo (Directly connected to Kyobashi Station)
• - Midtown Roppongi Store: 1F, B-0104, Tokyo Midtown, 9-7-2 Akasaka, Minato-ku, Tokyo (Close to Roppongi Station)
• - Atelier Store: 1F, Music Heights, 1-8-3 Kamitakaito, Suginami-ku, Tokyo (1 minute walk from Hachiman-yama Station)
• - Ikayashiro Yoroizuka Farm: 1352-110 Hayakawa, Odawara City, Kanagawa Prefecture (Accessible via taxi from Hayakawa Station)

The Vision of Toshi Yoroizuka

With a philosophy that emphasizes craftsmanship and love for the ingredients, Toshi Yoroizuka combines traditional techniques with innovative creations to deliver exquisite desserts. The chef trained in Europe for eight years before establishing the brand, ensuring that every creation embodies quality and artistry. The patisserie prides itself on its 'Counter Dessert' concept, where patrons can witness desserts being crafted right before their eyes.

Additionally, Toshi Yoroizuka operates its own cacao farm in Ecuador, further emphasizing its commitment to sourcing high-quality ingredients. With three locations in Tokyo and one in Kanagawa, the brand continues to expand its reach, delighting customers both locally and online.

For more updates and mouth-watering visuals, follow Toshi Yoroizuka on Instagram. Don't miss the chance to treat yourself or a loved one to these delightful creations this New Year season!

Company Details

• - Company Name: San Seriete Co., Ltd. (Toshi Yoroizuka)
• - Headquarters: 1F, 2-2-1 Kyobashi, Chuo-ku, Tokyo
• - CEO: Toshihiko Yoroizuka
• - Business: Manufacturing and selling Western-style confections, patisserie operations, and farm management.