#United States #Madison #Private Label #CPG #Keep It REAL Foods

Keep It REAL Foods Launches Next-Generation Manufacturing Platform

Introduction

On February 26, 2026, Keep It REAL Foods, LLC announced its debut as a modern private label and contract manufacturing platform designed for today’s fast-paced retail landscape. This innovative platform aims to support high-growth brands and traditional consumer packaged goods (CPG) companies eager to disrupt the market. Recognizing a significant gap in the availability of manufacturing partners that combine high-touch collaboration with a commitment to operational excellence, Keep It REAL Foods seeks to redefine consumer expectations in the food manufacturing sector.

Specialization in Healthy Food Options

Specializing in protein-rich, fiber-enriched, and low-sugar product offerings, Keep It REAL Foods addresses a market valued at approximately $15 billion, focusing on breakfast and snack categories. They lead the way in various product formats, including granola, oatmeal, baking mixes, and functional snacks, all available in consumer-friendly packages such as pouches and bulk options. To bolster its production capabilities, the company maintains five facilities across three states, collectively occupying about 200,000 square feet, with plans underway for an automated facility that will significantly enhance their capacity to meet increasing demand.

A Customer-Centric Approach

Ben Cohn, the CEO of Keep It REAL Foods, emphasized the company's intention to rethink the role of a manufacturing partner. He states, “We built Keep It REAL Foods to fundamentally rethink what a manufacturing partner can and should be.” This vision involves a robust commitment to innovation, market expertise, and a strong foundation of partnership. Aligning their customer-centric ethos with advanced production capabilities, the company is poised to deliver exceptional service and product quality.

Collaborating for Success

Keep It REAL Foods distinguishes itself by uniting five founder-led businesses: Oakhouse Bakery, MaGi Foods, Small Batch Organics, RIND Snacks, and Whirlybird Granola. This integration allows the company to leverage deep category expertise and a diverse manufacturing base, enabling brands and retailers to innovate swiftly and confidently scale their operations. Matt Weiss, the Founder of RIND Snacks and the Chief Growth Officer at Keep It REAL Foods, reflected on the founders’ collective experience, acknowledging the rapid progression of the industry and emphasizing the importance of bridging the gap between innovation and large-scale production.

Investment Backing and Expo West 2026

Backed by CIC Partners, a firm deeply involved in the food sector, Keep It REAL Foods exemplifies a shared vision for a transformative future in food manufacturing. To showcase their innovative platform, Keep It REAL Foods will be present at Natural Products Expo West from March 4 to 6, 2026, at the Anaheim Convention Center in California. Attendees can visit them at the RIND Snacks booth located at Hall E, #5484, to explore their offerings and learn more about their manufacturing capabilities.

Conclusion

In summary, Keep It REAL Foods is positioning itself as a trailblazer in the food manufacturing industry, aiming to meet the demands of modern retailers and consumers alike. With its focus on healthy product innovation and customer collaboration, the company is set to change the landscape of private label and contract manufacturing for years to come. For further information, interested parties are encouraged to visit www.kirfoods.com to discover more about their mission and vision in the food industry.