#Germany #Munich #Deutsche Bahn #Comarch #BahnBonus

Deutsche Bahn and Comarch Join Forces to Innovate BahnBonus Program

Introduction
In an exciting development for travelers and loyal customers, Deutsche Bahn (DB) has entered a partnership with Comarch AG to transform its BahnBonus loyalty initiative. This collaboration marks a pivotal moment in enhancing customer satisfaction through improved technology and flexibility.

Project Overview
The partnership was officially announced on July 29, 2025, with plans to start implementing changes in the same year. Comarch will migrate the existing BahnBonus program to a robust and modular Customer Loyalty Management (CLM) platform, which is designed to meet the long-term needs of DB Fernverkehr AG.

By transitioning to Comarch's advanced IT infrastructure, the objective is to create a future-proof loyalty program that seamlessly integrates with other areas of customer relationship management (CRM). Notably, this includes improvements in direct marketing and customer support, aiming to provide clients with rapid market offerings powered by cutting-edge technological solutions.

Benefits of the Collaboration
Katharina Jendritzky, the CRM implementation project manager at DB Fernverkehr AG, expressed enthusiasm about the partnership: “The Comarch solution stood out during a pan-European tender due to its impressive efficiency and attractive offerings. We are excited about our collaboration with Comarch and the dynamic evolution of BahnBonus.”

A Long-Term Commitment
The agreement between Deutsche Bahn and Comarch is built on a long-term framework, promoting a lasting and trust-based partnership. This collaboration will pave the way for innovative customer loyalty management solutions tailored to the needs of DB’s clientele. The CLM system will include options for customization, ensuring that it can adapt as DB Fernverkehr AG evolves over time while guaranteeing scalability and technological security.

Innovative Customer-Centric Solutions
Mariusz Kolasa, the head of loyalty consulting for the DACH region at Comarch, emphasized the significance of this partnership: “We are honored by the trust that DB Fernverkehr AG has placed in us, as it not only represents a milestone for our company but also signals a shared commitment to innovation. Today, retaining customer loyalty requires more than mere features; it demands meaningful engagement and genuine value.” Kolasa further highlighted that together with DB, they are dedicated to developing an enduring program that resonates on multiple levels, using data responsibly to attract a broader audience.

Conclusion
As this partnership unfolds, passengers can look forward to an enriched BahnBonus program that promises flexibility, efficiency, and enhanced customer experiences. With Deutsche Bahn and Comarch on this innovative journey, the future of loyalty programs in transportation looks brighter, ensuring that both the company and its customers thrive in this evolving landscape.

For further press inquiries, please contact Michał Ostasz at [email protected]