#Cybersecurity #Philippines #Manila #MWC Barcelona #Globe Telecom

Enhancing Cybersecurity and Customer Experiences at MWC Barcelona 2025

At the Mobile World Congress (MWC) held in Barcelona, Globe Telecom, the leading telecommunications company in the Philippines, showcased its dedication to addressing cybersecurity challenges while improving customer experiences. The event underscored the company’s proactive measures against fraud and its ongoing transformation to deliver top-notch services.

A Commitment to Combat Cyber Threats

Globe’s Chief Information Security Officer and Chief AI Officer, Anton Bonifacio, was instrumental in various discussions, highlighting the company’s innovative strategies designed to safeguard users against evolving scams and cyber risks. According to Bonifacio, "At Globe, we are relentless in our fight against fraud and cyber threats, leveraging a multi-layered approach that combines technology, intelligence sharing, and proactive security measures." This approach includes advanced AI-driven solutions that bolster their defenses.

In September 2022, Globe made a significant heist in cybersecurity by becoming the first telecommunications provider globally to block all person-to-person SMS messages containing clickable links. This measure was implemented in response to a surge in mobile scams targeting customers. Additionally, Globe has established data-sharing partnerships with major banks and financial institutions to enhance the efficiency of fraud detection and prevention efforts.

Innovating Customer Experience

Rebecca Eclipse, Globe's Chief Transformation and Operations Officer, also shared insights regarding the company's efforts to elevate the customer experience. In her presentation titled "Transforming Operating Model Towards Becoming the Most Reliable Service Provider," she elaborated on how Globe's operational framework underwent significant changes. “We cannot adopt a single, one-size-fits-all strategy nationwide. It is imperative to know our customers and the landscape in each territory to provide them the right experience,” Eclipse stated.

The company has adopted a more agile and customer-centric approach by simplifying processes, reducing inefficiencies, and promoting cross-functional collaboration among teams. In select pilot areas, this streamlined operational strategy has resulted in quicker site deployments and enhanced network coverage—fostering improved customer trust and satisfaction.

Driving Innovation and Trust

The transformations at Globe, according to Eclipse, not only improve the customer experience but have also contributed to increased revenues: “We brought more of our people on the ground, all united towards delivering better network experience, improving NPS, and with it, increasing revenues.”

With the focus on these improvements, Globe showcased its commitment at the MWC to build a safer digital ecosystem while enhancing service delivery. The event served as a platform for the company to spotlight its cutting-edge practices in cybersecurity and customer engagement, reinforcing its position as a leader in telecommunications innovation.

In summary, Globe's participation at MWC Barcelona 2025 exemplified its determination to address challenges head-on and innovate in the face of adversity. With sustained efforts to enhance security measures and operational efficiencies, Globe remains dedicated to providing customers with a secure and seamless digital experience. For more information about Globe Telecom, visit www.globe.com.ph.