PureForge Expands Reseller Program to Enhance Fleet Safety in the Midwest

PureForge Expands Reseller Program with Guardian Fleet Safety



PureForge®, known for its advanced braking technologies, has recently announced an expansion of its Reseller Program, welcoming Guardian Fleet Safety, a company rooted in law enforcement expertise, into its network. This strategic partnership aims to improve the installation and maintenance of braking systems specifically designed for public safety vehicles throughout the Midwest.

The incorporation of Guardian Fleet Safety, which is founded by former law enforcement professionals, significantly broadens PureForge's outreach, allowing more law enforcement agencies, fire departments, and emergency response teams to access its high-performance braking solutions. Given that these vehicles often operate under extreme conditions, the need for superior braking performance is essential. PureForge’s brake systems come with an impressive 3-year, 100,000-mile warranty, emphasizing the durability and efficiency of their products.

The structure of the Reseller Program is specifically tailored to align with the way public safety agencies equip and maintain their vehicles. This is vital as it integrates high-performance braking systems into the existing supply chain alongside other essential equipment, such as lighting and communication tools. Through this partnership, Midwest agencies gain a simplified process to source and install PureForge braking systems as part of a comprehensive upfitting solution.

Charles Teigen, co-owner and CEO of Guardian Fleet Safety, spoke on the significance of this partnership, highlighting their commitment to ensuring the safety of officers and communities. He noted, "Having worn the uniform and driven squad cars, we understand how critical braking reliability is for the safety of officers, first responders, and the communities they serve." His company aims to deliver dependable, cost-effective upfitting solutions with minimal downtime, and collaborating with PureForge enhances their offerings.

Guardian Fleet Safety has quickly established itself as a reliable player in the emergency vehicle upfitting arena. The company offers end-to-end fleet services that encompass everything from vehicle acquisition, graphics, and camera systems to complete upfitting. Their focus on quality installations and quick turnaround times ensures that vehicles remain operational and ready for service.

As they expand their services, Guardian Fleet Safety will distribute and promote PureForge brake systems across its service area in the Midwest, backed by PureForge nationwide training, marketing, and warranty initiatives. Nathan K. Meckel, Founder of PureForge, stated, "As public safety fleets continue to streamline procurement through trusted upfitters, expanding our reseller program is critical to meeting agencies where they already operate." He praised Guardian Fleet Safety's operational insight into law enforcement needs, suggesting that their commitment to quality makes them the perfect collaborator in enhancing braking performance for critical fleets.

All authorized resellers within PureForge's program benefit from several significant features, including lead sharing in their respective territories, discounted pricing on products, comprehensive marketing and sales support, and territorial advantages with first-right-of-refusal opportunities. Resellers eager to join this program can reach out to PureForge directly.

About PureForge
PureForge is an innovative technology company redefining braking performance through its patented Atomic-Forging® process. This advanced manufacturing method embeds an ultra-dense metallic matrix into brake rotor surfaces, significantly extending the lifespan of brake components while enhancing safety and performance even in challenging driving conditions. With over 45 issued patents, PureForge places a strong emphasis on quality, sustainability, and innovation within the braking system market. For more details, visit pureforge.com.

Topics Consumer Products & Retail)

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