#USA #New York #Beauty Industry #Atmosphera #Steve Raack

Atmosphera Invites Beauty Leader Steve Raack as COO

In an exciting development for the beauty and wellness sector, Atmosphera has announced the appointment of Steve Raack as its new Chief Operations Officer (COO). This move comes right before the company's much-anticipated U.S. launch scheduled for Spring 2026. Known for his extensive experience in the beauty and personal care industry, Raack will bring invaluable expertise and leadership to Atmosphera.

Steve Raack arrives with over 20 years of rich experience focusing on direct sales, affiliate, and direct-to-consumer strategies. Having previously held significant positions in prominent companies, including interim COO at Plexus and COO at Beautycounter, Raack's career highlights his capability in corporate strategy and operational execution. His leadership roles at Arbonne and global operations positions at Herbalife underscore his adeptness at driving growth and transformation.

Raack's successful ventures include raising more than $52 million in operational and launch capital, enabling several startups to elevate their revenue streams significantly. His distinct skill set encompasses enhancing supply chain management and standard operating procedures, which are crucial for sustainable business development. In today's fast-paced market, Raack's knowledge in eCommerce and performance-oriented growth strategies will be a boon for Atmosphera.

The incoming COO has voiced enthusiasm for his new role, stating, "What drew me back into the beauty space was Atmosphera's leadership model. The Co-CEOs are previous field leaders who acknowledge that a healthy sales team is essential for growth. Coupled with a founder who has hands-on experience as an esthetician, this brings a unique integration of product credibility and operational scalability."

Katelyn Rousselle, the Founder and Owner of Atmosphera, emphasized Raack's operational acumen and connection to beauty brands, stating, "Steve is uniquely positioned to help Atmosphera scale while maintaining our community-first philosophy." The leadership trio, including Co-CEOs Christi Hucks and Katya Johnson, praises Raack's understanding of how compensation plans impact team motivation and success, highlighting the rarity of such insightful leadership in the field.

Raack's responsibilities will center around optimizing operations, refining growth strategies, leading product development, enhancing customer experience, and establishing effective financial models. His approach to hybrid sales modeling aims to synergize direct sales, affiliate commerce, and community-driven growth strategies.

Atmosphera specializes in luxury, climate-sensitive beauty solutions designed for skincare that harmonizes with the environment in which individuals reside. By uniting scientific innovation with clean formulations and sensory experiences, they cater to modern consumers who prioritize climate awareness in their beauty routines.

About Atmosphera

Atmosphera's mission revolves around providing advanced skincare solutions that align with current environmental concerns. They strive to marry the essence of scientific precision with wellness rituals that resonate with environmentally conscious consumers. As they prepare for their U.S. expansion, the leadership team is poised to make a significant impact on the beauty industry, leveraging Raack's expertise to further their innovative offerings.

This fresh strategic focus reflects Atmosphera's commitment to not just meet but exceed the expectations of modern customers seeking luxurious yet responsible beauty products.