#Japan #Tokyo #and honey #Luxury Hair Care #Salon Quality

And Honey Launches Its First Professional Salon Line

And Honey, the popular beauty brand focusing on the nourishing effects of honey, is set to unveil its inaugural professional salon-exclusive product line, And Honey Professional, on April 20, 2026. This highly anticipated line is designed to address comprehensive damage care needs and provide salon-quality results for home use, catering to the evolving demands of hair care enthusiasts.

The brand, which has achieved over 100 million sales, is evolving beyond its traditionally cute image into a more functional, salon-inspired collection. This new line includes a range of products meticulously formulated to restore hair's health and vitality, ensuring a premium experience for the user.

Features of And Honey Professional

1. iPS Honey Beauty: Utilizes iPS honey ingredients to repair internal hair damage effectively.
2. Professional Formula: Composed of over 95% salon-derived ingredients and moisturizing agents, tailored for professional-grade care.
3. System Treatment: The first of its kind for the brand, consistently delivers salon-quality results with each use.
4. Additive Free: No petroleum-based cleansing agents or harmful additives, preserving the hair's natural beauty.

Addressing Evolving Hair Care Needs

In response to changing consumer preferences, And Honey has launched a new line consisting of four distinct series: Deep, Melty, Pixie, and Milky. Each is formulated to meet specific needs, reflecting contemporary hair care trends that demand higher functionality.

Initially exclusive to salons, the increasing customer feedback and demand have led to the decision to offer these products to a broader audience, marking a significant milestone for the brand. This innovative hair care line incorporates the world's first use of iPS cell cultivation supernatant, targeting damage from the roots to the tips. Users can achieve salon-level results from the comfort of their homes with this advanced hair care system.

Step-by-Step Usage Guide

To experience the full benefits of And Honey Professional, follow these four easy steps:
1. Professional System Repair Shampoo 1.0: After wetting hair and scalp, apply the shampoo to create a rich lather, gently cleansing while hydrating from roots to tips.
2. Professional System Repair Booster Hair Treatment 1.5: Apply to damaged areas and leave for 60 seconds for deep penetration treatment, boosting the effectiveness of the main treatment.
3. Professional System Repair Hair Treatment 2.0: Distribute evenly through hair for enhanced smoothness, simulating salon-quality texture at home.
4. Professional System Repair Hair Oil 3.0: Apply to the ends of hair, utilizing heat from styling tools to enhance shine and manageability for a polished finish.

Sophisticated Fragrance Design

Each product in the And Honey Professional line features a unique fragrance, evolving through top, middle, and base notes to provide a multi-layered aromatic experience. Enjoy refreshing scents from the shampoo to the lasting impressions post-dry.

• - Shampoo 1.0: White Lily Honey fragrance - Fresh, sweet notes of lily and bergamot.
• - Booster Treatment 1.5: White Fleur Honey fragrance - Soft floral peony with sweet pear notes.
• - Treatment 2.0: White Bloom Honey fragrance - Light and elegant jasmine, blending with peach for richness.
• - Hair Oil 3.0: White Muguet Honey fragrance - Transparent bouquet with a harmonious touch of freesia and sweetness.

With products priced at ¥1,870 including tax for each item, the And Honey Professional line aims to provide luxury hair care solutions that cater to all hair types.

About And Honey

Launched in 2018, And Honey has quickly garnered attention for its dedication to honey-based beauty, achieving significant sales milestones while expanding its product range beyond hair care to skin and body products. The brand is known for infusing tenderness and joy, bringing an element of charm into everyday beauty routines. Visit the official website for more details: And Honey Official.

Company Background

V-Crea Co., Ltd, established in 2016, operates under the philosophy of creative freedom in beauty. The launch of And Honey has paved the way for innovative products that resonate with consumer needs, leading to numerous accolades in the beauty industry. With plans for new lines geared towards specific skincare and cosmetic needs, the company continues to thrive and break new ground while staying attuned to market trends.