#China #Hisense #Qingdao #Laser TVs #100-inch TVs

Hisense Takes the Lead in Global TV Markets

In the competitive world of consumer electronics, Hisense has reaffirmed its leadership in the global television market, especially in the critical segment of large-screen displays. According to the recently released data from Omdia, Hisense has emerged as the top player in shipments for televisions measuring 100 inches and above for three consecutive years from 2023 to 2025. In 2025 alone, the brand captured a remarkable 57.1% market share of global shipments in this category, highlighting its continued dominance.

Hisense’s prowess extends beyond large screens; it has also secured the number one position in the global laser TV segment for an impressive seventh consecutive year, boasting a market share of 70.3% in 2025. These achievements not only solidify Hisense's standing as a market leader but also emphasize its strategic focus on advanced display technologies where innovation and capacity are paramount.

Commitment to Advanced Technology

Hisense’s sustained leadership can be attributed to its long-term commitment to cutting-edge display technologies, notably the Mini-LED RGB technology. This innovation has been at the forefront of Hisense’s product development, transitioning from initial research phases to mass production. The benefits of Mini-LED RGB technology are evident in enhanced color accuracy, improved brightness control, and superior viewing comfort on ultra-wide screens.

The 2026 CES summary from Omdia identifies Mini-LED RGB TVs as a crucial driver for the upcoming phase of industry growth, with expectations for rapid expansion starting in 2026. This trend reflects a broader shift towards technologies that have long been championed by Hisense. Furthermore, Hisense is uniquely positioned to enhance this competitive edge as it is the only brand with a comprehensive ecosystem encompassing Mini-LED RGB, TriChroma Laser, and MicroLED technologies. This enables a holistic approach to next-generation visual innovation.

Innovations at CES 2026

At CES 2026, Hisense introduced groundbreaking products including the 116UXS, the first television equipped with the newly developed Mini-LED RGB evo. Additionally, the UR8 and UR9 Mini-LED RGB series and the XR10 laser projector received multiple accolades during the event, underscoring Hisense’s role in leading critical technological transitions in large-screen televisions and transforming them into premier visual experiences.


Hisense is setting the standard for visual excellence for the next generation of high-end displays worldwide, establishing benchmarks that competitors will strive to surpass. As a brand founded in 1969 and operating in over 160 countries, Hisense remains committed to delivering quality multimedia devices, home appliances, and smart IT solutions.

A Global Vision

Notably, as the official sponsor of the FIFA World Cup 2026™, Hisense is engaging in global sports partnerships, enhancing its connection with audiences around the world. According to Omdia, Hisense continues to lead in segments like the 100-inch and larger TVs. With its origins in Mini-LED RGB technology, the brand remains at the forefront of next-generation innovations, poised to capitalize on upcoming growth opportunities.


With a commitment to advancing visual technology and a deep-rooted strategy for global engagement, Hisense is not just a participant in the market; it is a defining leader in the industry, driving the future of entertainment and consumer electronics.