#Japan #Tokyo #POLA #Tomoko Horino #Beauty Advisor

The Inspiring Journey of Tomoko Horino

At the age of 102, Tomoko Horino has defied age-related expectations by maintaining her role as a beauty director for Pola, a prominent Japanese cosmetics company. Recognized by the Guinness World Records as the oldest female beauty advisor, her life is a testament to the notion that age is just a number. On May 20, 2025, she will release her second book titled '102歳、今より元気に美しく (102 Years Old, More Energetic and Beautiful Than Ever)' published by Asahi Shimbun Publishing.

Horino first entered the Guinness World Records in 2023, and on April 9, 2025, she celebrated her 102nd birthday. Just weeks later, on May 2, 2025, she updated her record, marking her third acknowledgment from Guinness in as many years.

In her upcoming book, Horino shares insights into her daily life as a beauty director, focusing on themes like diet, beauty routines, and health practices. Through practical advice, she aims to inspire readers of all ages to lead lives that are not just beautiful but also fulfilling.

Insights from the Book

The book covers various topics including:

• - Chapter 1: Favorite Foods as the Best Medicine

She emphasizes the importance of cherished foods in promoting health and happiness.

• - Chapter 2: Inner Beauty as the Source of Energy

A strong connection between mental well-being and physical health is established here.

• - Chapter 3: Beauty as a Daily Commitment

Horino discusses how daily habits contribute to lasting beauty.

• - Chapter 4: Adding Joy to Life's Canvas

A reflection on how to infuse joy and color into everyday existence.

• - Chapter 5: Lifelong Active Living

Persistence in work and life brings continued brilliance, encouraging readers to remain engaged.

Practical examples demonstrate what Horino does to stay beautiful and healthy. For instance, her skincare tips include thoroughly rinsing her face ten times, limiting white rice intake to 150 grams per meal, and incorporating stretching routines in her daily bath. These actionable tips cater to readers seeking longevity and vitality.

Pricing and Availability

'102歳、今より元気に美しく' is priced at ¥1,540 (including tax) and will be available from May 20, 2025, with the ISBN number 9784023324527.

About Tomoko Horino

Born on April 9, 1923, in Fukushima Prefecture, Horino has spent over 62 years with Pola, which began on April 15, 1962. She conducts regular beauty seminars and training sessions, keeping her knowledge fresh while actively serving a loyal clientele. Horino believes in the empowering potential of beauty and aims to continue doing what she loves with Pola.

Career Achievements

• - Date of Birth: April 9, 1923 (age 102)
• - Pola Employment Start Date: April 15, 1962
• - Cumulative Sales: Approximately ¥127.41 million (as of April 2025)
• - Previous Publication: Her first book, 'Tips from Tomoko for a Joyful Work Life,' was released in July 2024 by Diamond Publishing.

Horino exemplifies the philosophy of a beauty director within Pola, a network of over 2,500 shops across Japan, enhancing customer beauty through professional consulting and skincare services. As of the end of December 2024, Pola boasts approximately 19,000 beauty advisors nationwide, each dedicated to enriching the beauty experiences of their clientele.

Tomoko Horino's life story is an inspiration to many, showing that through mindful living and a passion for beauty, age can be an asset rather than a limitation.