A Unique Collaboration: KFC and Umamusume Come Together
In a delightful fusion of culinary excellence and gaming excitement, KFC Japan is launching an extraordinary collaboration with the popular mobile game
Umamusume: Pretty Derby. The campaign, titled
“Umamusume’s Umami! Kentucky!”, will run from
August 12 to September 30, and promises an immersive experience that tantalizes all five senses.
Original Collaborative Products
The highlight of this campaign is the introduction of exclusive collaborative products that fans of both KFC and Umamusume will love. From August 12, KFC will be offering two special menu sets available only through
KFC’s online ordering. The first set,
“Umamusume’s Umami! Kobu Mayo Dip Set”, is set to debut on August 12, followed by the
“Umamusume’s Umami! Carrot Occha Hoi Set” on September 9. Both products are inspired by the game and cater to the tastes and preferences of the Umamusume characters, especially their love for carrots.
The special menu consists of not just the iconic KFC fried chicken and fries but also unique dip sauces that fans can’t miss. The
Kobu Mayo Dip, colored orange to resemble carrots, combines the flavors of garlic and spices, while the
Carrot Occha Hoi Spice adds a distinct kick with its garlic and black pepper notes, evoking flavors reminiscent of the show.
Exclusive Rewards and Merchandise
Purchasing these sets grants customers more than just food; they will also receive exclusive collectible items. Each set comes with original illustrated merchandise, including trading cards and badges featuring beloved Umamusume characters, with some rare items as well. Players can look forward to obtaining in-game items such as a
SSR Support Card and recovery items, adding a thrilling edge to the overall experience.
Moreover, the campaign marks the debut of KFC's original collaborative song, titled **