Brighten Your Child's Day with the New LITTLE LYKKE Online Store Launch

Univertex Inc., based in Shinagawa, Tokyo, has proudly announced the grand opening of its kid's apparel brand, LITTLE LYKKE, with an official online store launching on June 1, 2026, at 12:00 PM. The store, found at https://www.little-lykke.com, is dedicated to delivering colorful and playful pieces that encapsulate the essence of everyday joy for children.

A Brand Built on Everyday Happiness

At LITTLE LYKKE, the goal is simple yet profound—bringing small happiness into children’s everyday lives. The brand features clothing that is vibrant and eye-catching, filled with graphics and colors designed to stimulate curiosity and evoke smiles. Asking, ‘What adventure shall we embark on today?’, LITTLE LYKKE aims to infuse family life with sparkling energy and a sprinkle of magic.

Key Features of the Brand

- Playful and Fun Design: The clothing is characterized by bold colors and unique graphics that reflect children’s free-spirited nature.
- Practicality for Daily Wear: Every piece is not only aesthetically pleasing but also emphasizes ease of movement and comfort, perfect for active kids.
- Unisex Appeal: The collections focus on inclusivity, allowing both boys and girls to enjoy versatile and fun outfits.

Launch of the 2026 Summer Collection

Simultaneously with the launch of the online store, the exciting 2026 Summer Collection will be unveiled. This collection includes vibrant summery colors and the brand’s signature playful graphics, featuring items such as T-shirts, shirts, hats, and various accessories.

- Graphic Logo All-Over T-Shirts: ¥4,950 (tax included)
- Logo Print Selvedge Denim: ¥14,080 (tax included)
- Geometric All-Over Pattern Tank Rompers: ¥7,700 (tax included)
- Floral Motif Dresses: ¥9,900 (tax included)

Participation in Playtime Paris

LITTLE LYKKE is also excited to announce its participation in the upcoming Playtime Paris, an international trade show for the kids' lifestyle industry, happening from June 27 to 29, 2026, in Paris, France. This will mark the brand's first exhibition at such an esteemed event, bringing together buyers, media, and brands from around the world. Representing a fresh voice from Japan, LITTLE LYKKE is set to showcase its unique and original vision globally.