#Japan #Tokyo #Meiji #Savas #Yoshino Sato

Meiji's Commitment to Athlete Support Through SAVAS

In a significant step forward for both the renowned protein brand SAVAS and Japanese volleyball, Meiji Co., Ltd. has entered into a support contract with Yoshino Sato, a talented athlete making waves in the sport. Effective from April 1, 2026, this partnership aims to leverage nutritional science to support Sato in her quest for athletic excellence.

A Legacy of Nutritional Support

For over 45 years, SAVAS has stood at the forefront of nutritional support for athletes aspiring to break records and achieve victory. With a commitment to the philosophy of being "professionals in food and health," Meiji has continually created value that stays ahead of the curve. This collaboration with Sato is not just a business agreement; it represents a mutual goal to enhance her performance in the highly competitive landscape of women's volleyball in Japan.

SAVAS will provide a comprehensive range of products focused on protein intake, as well as guidance on sports nutrition supplements and dietary improvements tailored to Sato's specific needs. This will encompass verification of her dietary habits and personalized recommendations to optimize her nutritional intake for better performance.

Yoshino Sato's Journey

Yoshino Sato, born on November 12, 2001, in Chiba Prefecture, stands tall at 178 cm. She has made a remarkable ascent through the ranks of volleyball, competing first at Keiai Gakuen High School, then moving on to the prestigious Tsukuba University and ultimately joining the NEC Red Rockets in Kawasaki. Recently, she signed with Vero Volley Milano for the 2026-2027 season as an outside hitter.

Her list of achievements includes:

• - First selection for the Japanese national team in 2022.
• - Participation in the 2022 FIVB Volleyball Nations League and the women's world championship.
• - A silver medal at the FISU World University Games in 2023.
• - Winning the 70th Chichibu Palace Cup All-Japan Volleyball University Championships in 2023.
• - Joining NEC Red Rockets in 2024, winning the Women's Asian Club Championship, and being awarded the MVP title.
• - Continuing her success into 2025, where she gained recognition as the Best Rookie and was included in the Best Six at the Daito Life SV.League.

With these accolades under her belt, Sato is poised to become a significant contributor to Japan's success in international volleyball competitions.

Sato's Aspirations and Commitment

In her comments regarding the partnership, Sato expressed her excitement about working with Meiji. "Connecting with SAVAS started during my college years, and I continue to enjoy the ‘SAVAS Whey Protein 100 Rich Chocolate Flavor’ every day. I aim to strengthen my muscles and jump abilities while utilizing their products. My ultimate goal is to maintain a performance level that can win medals at the Olympics. I appreciate your continued support,” she stated.

Promoting Nutritional Awareness in Sports

Meiji’s initiative goes beyond just supporting one athlete. The company is dedicated to promoting nutritional information across the sports community, from professional athletes to student and junior athletes, ensuring that all sportspeople can realize their ambitions. This includes nutritional guidance from registered dietitians and conducting seminars for club members nationwide to foster healthier lifestyles through proper nutrition. Furthermore, their collaboration with various athletic associations aims to provide tailored support to top teams across generations, ensuring that the accumulated knowledge of sports nutrition enhances athletes' performance.

Introduction to SAVAS

Launched in 1980, SAVAS has become a trusted brand among health-conscious consumers. Its product development is grounded in extensive knowledge gained from sports settings, and it aims to meet the diverse needs of individuals ranging from elite athletes to students engaged in sports.

In conclusion, the partnership between Meiji and Yoshino Sato signifies a promising synergy, focusing on nutrition to enhance performance and support the growth of volleyball in Japan and beyond.

Yoshino Sato's Preferred Product:

• - SAVAS Whey Protein 100 Rich Chocolate Flavor