Introduction
In an exciting announcement that bridges the gap between food and culture, CJ Foods has appointed the popular K-Pop group SEVENTEEN as the first global brand ambassadors for its renowned Korean food brand, bibigo. This strategic collaboration is set to not only enhance the brand's visibility but also introduce the world to the rich flavors and stories of Korean cuisine.
A Strategic Move
Bibigo, as the leading Korean food brand globally, recognizes the importance of connecting with Gen Z consumers, a demographic that values authenticity and cultural relevance. By partnering with SEVENTEEN, a group known for its energetic performances and widespread appeal, bibigo aims to capture the hearts of young consumers everywhere. SEVENTEEN has become an iconic figure in the K-Pop scene since their debut in 2015, making them a perfect fit for this initiative focused on reaching a global audience.
Campaign Launch
The campaign, aptly titled "Taste What's Beyond," will roll out various engaging activities, including:
- - The release of the campaign video featuring SEVENTEEN enjoying bibigo products such as Gimbap, Corn Dogs, and Tteokbokki.
- - Joint product launches that bring unique Korean flavors to international markets.
- - A series of both online and offline events aimed at fostering direct engagement with fans and consumers.
The Campaign Video
On May 20, CJ Foods will debut the campaign video across its social media platforms, including Instagram, TikTok, and X (formerly Twitter). The video captures the vibrant essence of SEVENTEEN interacting with bibigo products, showcasing not just the food but the joy and energy associated with Korean dining experiences. For fans eager to interact with the content, a dedicated microsite for the bibigo | SEVENTEEN campaign will go live on May 23, providing more insights and exclusive content related to this partnership.
Connecting Cultures
One of the main objectives behind this campaign is to present Korean cuisine as not just food but as a cultural experience worth exploring. With SEVENTEEN's positive energy and bibigo's commitment to quality, this collaboration promises to resonate well with consumers, creating a fresh and dynamic representation of Korean food on the global stage.
Future Ventures
But the excitement doesn't stop at the initial campaign launch. In the latter half of the year, bibigo will introduce collaborative products in various international markets, including Japan and the USA. This is paired with a promise of engaging events that fans can participate in, building a stronger community around the bibigo brand. CJ Foods’ Global Chief Marketing Officer, Stephan Czypionka, expressed hope that the partnership will significantly boost the brand's awareness on a global scale, highlighting their commitment to introducing Korean food to a broader audience in an enjoyable and interactive manner.
About bibigo and CJ Foods
Founded in 2010, bibigo is a cornerstone brand of CJ Foods, aiming to enhance modern living by bringing the delights of Korean cuisine to dinner tables around the world through its tagline “Live Delicious.” With a diverse product line ranging from snacks to main dishes, bibigo products are now sold in approximately 60 countries. The brand's flagship offering, Mandu (Korean dumplings), is distributed across six continents, providing a taste of authentic Korean flavors to a global audience.
CJ Foods, a subsidiary of CJ CheilJedang, stands as one of the largest producers of Korean food products, continually expanding its reach with innovative offerings. The success of bibigo reflects a growing interest in Korean cuisine, making it more accessible to international consumers while fostering cross-cultural culinary appreciation.
For those interested in learning more, visit
bibigo's official website and explore the variety of K-Food products offered by this iconic brand.